Behind the celebrity-owned tequila craze in the US

From actors George Clooney and Dwayne “The Rock” Johnson to NBA legend Michael Jordan, tequila has caught the eye of a plethora of celebrities. IWSR assesses tequila's rise to fame.

Small-batch producers are forced to be creative in order to survive

As the Covid-19 pandemic unfolds, changes in consumer behaviour are highlighting implications for the medium- and long- term viability and structure of the craft sector.

Hard kombucha taps into the wellness wave

As the wellness trend shapes consumer purchasing decisions, IWSR analysts expect hard kombucha's popularity to increase, primarily driven by a consumer preference for mindful drinking and healthier lifestyles.

Micro trend: indigenous ingredients

Indigenous ingredients native to a particular location offer brands a distinctive and unique selling point. These can vary from fruits and vegetables to herbs and spices, and they’re on the rise.

Baijiu: the largest spirits category the US has never heard of

Can baijiu be successful in the US? IWSR analyses the spirit’s potential

Wine Consumption in US Declines for First Time in 25 Years [Infographic]

IWSR research shows volume increases for distilled spirits and ready-to-drink products in the US in 2019; beer continues to slip

The trends that defined 2019 for IWSR's analysts

IWSR analysts share the industry highlights that have left an impact on them, spanning from gin innovation and rosé preferences to new packaging trends and the craft spirits experience

As the Craft Beer Market Matures, Brewers Look Outside Traditional Beer to Maintain Share

Craft beer volumes continue to grow at the total category level (+2.1% FY18), though increases have slowed in recent years (+8.5% FY17, +6.8% FY16, +9.1% FY15) according to the latest figures from IWSR.

Smaller Emerging Markets Will Fuel Global Growth of Beer

IWSR forecasts the category to reach 1.9bn hectolitres by 2023, strengthened by craft and low/no alcohol beer

The craft of buying and managing artisan brands

The intricacies of acquiring craft brands are a serious concern for market leaders

Radius Trend: Hard kombucha

The prevailing trend toward holistic health has shot nutritionally rich probiotic drinks into the mainstream, and is now driving demand for alcoholic versions

Provenance and profits: The future of the gin industry

IWSR’s forecasts confirm that the much-hyped gin renaissance is not simply journalistic hyperbole

Radius Trend: Vermouth

Vermouth is making a comeback with artisanal brands driving a renewed interest in the category

Ready-to-drink alcoholic teas are a hot commodity in the US

Radius 2019 Trend Predictions: IPA Evolution

The category is evolving again, with a number of new styles emerging that are moving firmly away from the long established race to be the most bitter, fruity, or hazy