Premiumisation continues across beverage alcohol, but shows signs of slowing down in Q4 2022 onwards
IWSR data shows early signs of down-trading in select categories
IWSR data shows consumer drivers for purchasing online are starting to shift in favour of value-seeking, as costs of living increase
In addition to reducing the impact of packaging and production processes, brands are increasingly examining the impact of their raw ingredients, too
IWSR data shows that pricing strategies by category, demographic and market will be more critical than ever for 1–5-year business growth plans.
New IWSR data reinforces alcohol’s resilience and status as an affordable luxury, as value growth significantly outpaces volume growth
Significant variations have developed both across and within markets in how different consumer groups shop online and what their priorities are
IWSR's analysis of global beverage alcohol category share 2010-21 presents a detailed picture with subtle regional variations