Premiumisation continues across beverage alcohol, but shows signs of slowing down in Q4 2022 onwards
IWSR data shows early signs of down-trading in select categories
Analysis
Analysis
Beverage alcohol ecommerce value to grow by a third over the next five years, despite weaker macroeconomic outlook
IWSR data shows consumer drivers for purchasing online are starting to shift in favour of value-seeking, as costs of living increase
Analysis
Growing trend for upcycled ingredients in beverage alcohol
In addition to reducing the impact of packaging and production processes, brands are increasingly examining the impact of their raw ingredients, too
Analysis
Led by spirit-based RTDs, value growth of ready-to-drink category outpaces volume growth
RTD category value will increase by an additional US$11.6bn over the next five years
Analysis
Premiumisation surged during Covid; will it continue?
IWSR analyses the drivers for premiumisation in recent years and how the current economic climate may impact the trend
Analysis
Growth drivers for the global beer industry in 2022 and beyond
IWSR analyses the drivers and outlook of the global beer category
Analysis
A focus on value over volume will drive growth across beverage alcohol
IWSR data shows that pricing strategies by category, demographic and market will be more critical than ever for 1–5-year business growth plans.
Analysis
Cider picks up pace with innovation cues from RTDs
Although the cider market faces two main challenges in the years ahead, its outlook is relatively buoyant
Analysis
Gin growth to come from non-traditional markets
As the gin boom cools in established markets such as the UK and Spain, growth opportunities emerge in a number of non-traditional markets, including Brazil and India.
Analysis
Global beverage alcohol rebounds, with value reaching US$1.17 trillion
New IWSR data reinforces alcohol’s resilience and status as an affordable luxury, as value growth significantly outpaces volume growth
Analysis
Are consumers willing to pay more for faster delivery?
IWSR findings show that delivery speed is now a key battleground for online alcohol sales
Analysis
Ecommerce channel evolves into two overlapping worlds
Significant variations have developed both across and within markets in how different consumer groups shop online and what their priorities are
Analysis
Opportunities for no/low drinks beyond the traditional alcohol occasion
Key take-aways from IWSR's LinkedIn Live Briefing on the outlook of the no/low-alcohol market
Analysis
Premiumisation and the rise of RTDs drive shifts in category share
IWSR's analysis of global beverage alcohol category share 2010-21 presents a detailed picture with subtle regional variations
Analysis
No- and Low-Alcohol in Key Global Markets Reaches Almost US$10 Billion in Value
No/low alcohol continues to outperform full-alcohol and increase share of the total beverage alcohol market
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
