Key highlights from IWSR's latest Covid-19 Market Impact Snapshot report
A new form of at-home badge drinking in emerging markets is allowing consumers to down-trade financially without down-trading socially
Despite the current unpredictability and the economic uncertainty of the ongoing pandemic, the beverage alcohol industry is showing real pockets of resilience
IWSR assesses the impact of Covid-19 on six key macro trends driving and shaping the global beverage alcohol industry
The one-, three- and five-year plans that brand owners put together in the autumn of 2019 will now seem mostly irrelevant in our new world. How are brand owners reassessing their channel distribution?
Covid-19 has spurred industry stakeholders to invest in and develop the alcohol ecommerce environment in countries where this channel was previously under-developed.
The IWSR analyses the potential of the Ready-to-Drink category and its appeal to consumers looking for convenience and sophisticated flavours
Alcohol demand in Argentina remains strong amidst increased social media usage and off-premise ecommerce offerings
- Irish Whiskey
- Mixed Drinks
- US Whiskey