IWSR assesses the performance of the no- and low-alcohol segments, and the different consumer drivers at play.
Alcohol brands in travel retail are facing a number of fundamental short- and long-term shifts as a result of the impact of Covid-19 on the channel
A heightened emphasis on ingredients, authenticity, self-care and the environment are increasingly shaping consumer purchasing behaviours
As the RTD market (which includes FABs, hard seltzers, premix cocktails and long drinks) continues to grow, brand owners are changing the way they position their brands
IWSR looks to answer this question with the publication of an in-depth assessment of beverage alcohol consumption and consumer behaviour in 2020
New IWSR forecasts show greater resilience than initially projected, with positive news on impending vaccine potentially pushing beverage alcohol recovery even further
Innovation is sustaining brands during Covid-19, but producers are having to radically rethink where and how these products are sold
Heritage and provenance play a vital role in the development of beverage categories, but they offer no guarantee of achieving global success without the support and investment of multinational drinks companies.
In markets around the world, one of the legacies of Covid-19 will be a consumer now proficient in buying beverage alcohol online
- Irish Whiskey
- Mixed Drinks
- US Whiskey