Why have Diageo and Heineken invested in Ranch Water?
IWSR takes a closer look at the Ranch Water cocktail trend, and asks whether it has the potential to further drive tequila’s popularity, while leveraging the RTD boom
Analysis
Analysis
How will the on-premise business model change post-Covid-19?
As restrictions imposed during the pandemic ease across the UK, IWSR asks how the on-premise business model will change
Analysis
Health and sustainability cues boost the organic wine movement
A heightened emphasis on ingredients, authenticity, self-care and the environment are increasingly shaping consumer purchasing behaviours
Analysis
An evolving market landscape encourages whisky producers to innovate
Changing market forces have prompted some whisky producers to question the way in which whiskies are made, packaged and marketed
Analysis
The at-home occasion reignites wine’s appeal
Driven by Covid-19 lockdowns and closure of the on-premise, the rise of the at-home occasion has helped consumers reconnect with wine
Analysis
Research finds untapped occasions for no/low alcohol category
There is an opportunity for no/low alcohol brands to compete in new spaces unavailable to traditional strength alcohol
Analysis
Craft gains ground in Australian drinks market
As Australia’s craft beverage scene continues to bloom, IWSR speaks to key players about consumer purchasing behaviour, big brand competition, and post-Covid prospects
Analysis
New ready-to-drink products promote “pure ingredients” as category evolves
As the RTD market (which includes FABs, hard seltzers, premix cocktails and long drinks) continues to grow, brand owners are changing the way they position their brands
Analysis
Opportunities for beer in 2021 & beyond
IWSR analyses the outlook for the global beer category
Analysis
What’s driving growth in the no- and low-alcohol space?
No- and low-alcohol products are gaining share within total beverage alcohol, with growth expected to continue
Analysis
Will the US overtake China in online alcohol sales? Uber seems to think so
IWSR analyses the growth trajectory of online alcohol sales in the US and China - the two most valuable alcohol ecommerce markets in the world
Analysis
How will the US beverage alcohol market evolve to meet consumer needs in 2021?
IWSR analyses the key trends driving the US beverage alcohol industry in 2021
Analysis
5 key trends that will shape the global beverage alcohol market in 2021
IWSR evaluates the trends and market forces driving the global beverage alcohol industry
Analysis
Global wine trends to watch in 2021
After being hit hard by Covid-19, global consumption of still and sparkling wine is expected to bounce back in 2021. IWSR analyses which trends will be driving the market.
Analysis
What does Dry January look like during a pandemic?
With more consumers remaining at home this Dry January, there is an opportunity for the no- and low-alcohol category to further cement its position in drinking repertoires, IWSR insight shows
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
