News & Comment Archives

Analysis

Research finds untapped occasions for no/low alcohol category

There is an opportunity for no/low alcohol brands to compete in new spaces unavailable to traditional strength alcohol

Analysis

Craft gains ground in Australian drinks market

As Australia’s craft beverage scene continues to bloom, IWSR speaks to key players about consumer purchasing behaviour, big brand competition, and post-Covid prospects

Analysis

New ready-to-drink products promote “pure ingredients” as category evolves

As the RTD market (which includes FABs, hard seltzers, premix cocktails and long drinks) continues to grow, brand owners are changing the way they position their brands

Analysis

Opportunities for beer in 2021 & beyond

IWSR analyses the outlook for the global beer category

Analysis

What’s driving growth in the no- and low-alcohol space?

No- and low-alcohol products are gaining share within total beverage alcohol, with growth expected to continue

Analysis

Will the US overtake China in online alcohol sales? Uber seems to think so

IWSR analyses the growth trajectory of online alcohol sales in the US and China - the two most valuable alcohol ecommerce markets in the world

Analysis

How will the US beverage alcohol market evolve to meet consumer needs in 2021?

IWSR analyses the key trends driving the US beverage alcohol industry in 2021

Analysis

5 key trends that will shape the global beverage alcohol market in 2021

IWSR evaluates the trends and market forces driving the global beverage alcohol industry

Analysis

Global wine trends to watch in 2021

After being hit hard by Covid-19, global consumption of still and sparkling wine is expected to bounce back in 2021. IWSR analyses which trends will be driving the market.

Analysis

What does Dry January look like during a pandemic?

With more consumers remaining at home this Dry January, there is an opportunity for the no- and low-alcohol category to further cement its position in drinking repertoires, IWSR insight shows