Beverage alcohol ecommerce value to grow by a third over the next five years, despite weaker macroeconomic outlook
IWSR data shows consumer drivers for purchasing online are starting to shift in favour of value-seeking, as costs of living increase
IWSR data shows consumer drivers for purchasing online are starting to shift in favour of value-seeking, as costs of living increase
Tapping into consumer demand for tequila and mezcal, brand owners are increasingly investing in alternative agave spirits.
Tequila is the latest category to join the pink liquid drinks trend, as producers explore different methods for giving their spirit a touch of colour, and sometimes additional flavour
New IWSR data reinforces alcohol’s resilience and status as an affordable luxury, as value growth significantly outpaces volume growth
Spirit-based RTDs are increasingly entering the US market, driven by consumer preference for the alcohol base and flavour options
IWSR analyses the key drivers that will shape the global market landscape in 2022
Younger legal-drinking-age consumers drive shift from ‘traditional’ ecommerce channels to more ‘modern,’ app-led online platforms
IWSR analyses the evolving ecommerce landscape as brand owners increasingly invest in the channel
Private equity involvement in beverage alcohol has been limited. Will this change going forward?
Agave-based spirits are now the third largest spirits category in the US
Significant premiumisation opportunities exist, but need to be adapted to market nuance
Beverage alcohol volume to grow over +2% in Asia Pacific in 2021
In some markets, Covid-19 prompted an unexpected shift in select spirits & wine categories, either reversing long-term declines or boosting growth paths.
IWSR looks at how the beverage alcohol industry landscape could change if Pernod Ricard and Brown-Forman were to merge