News & Comment
Show all articles in

Growth drivers for the US ready-to-drink (RTD) market shift as malt-based hard seltzers reach saturation

IWSR data shows that a maturing RTD category in the US will see volume growth moderate while value rises rapidly to reach US$21.1bn by 2027


Does tequila’s growth mirror that of the gin boom?

IWSR analysis outlines five major differences in the growth drivers for tequila versus gin – which should equip tequila to grow faster, and for longer, in the years ahead


RTD category will hit US$40bn by 2027, driven by growth in cocktails/long drinks and premium products

IWSR analysis shows that the growth drivers for the ready-to-drink alcohol category are shifting as the market matures and consumers broaden their repertoire


How is Gen Z approaching beverage alcohol?

IWSR data shows that a significant proportion of LDA Gen Z consumers are now avoiding alcohol altogether, although there are wide variations between countries


Home consumption vs the on-trade: have pandemic behaviours become entrenched?

IWSR analyses the regional trends in consumer attitudes towards the on-premise


Purchasing channels evolve for high-end spirits post-Covid

IWSR analysis shows that Covid-19 lockdowns changed the way consumers purchased luxury spirits, and that these channel shifts may continue post-Covid as well


How big is the slowdown in the US beverage alcohol market, and how long will it last?

Following a post-pandemic correction, IWSR expects future beverage alcohol growth in the US to be more subdued


Is sotol the next mezcal?

IWSR analyses the growth opportunities for agave-adjacent spirit, sotol


What is the new normal for China’s beverage alcohol market?

IWSR assesses the outlook for China's beverage alcohol market after Covid-19 restrictions were eased in early 2023


Innovation trend: sustainable bars

Many of the world’s leading bars are using waste and sustainable practices to create premium serves that push the boundaries of flavour innovation


How do US consumers choose to moderate their alcohol consumption?

IWSR analyses the addressable market for the no/low-alcohol category in the US


Five ways the RTD market in the US is changing

Shifting consumer priorities and an increasingly crowded marketplace are changing the growth drivers for the ready-to-drink category in the US


Wine’s share of ecommerce sales continues to erode: how can it win back consumers?

IWSR analyses the shifts in alcohol ecommerce as beer and spirits players increasingly invest in the channel


Key trends for the US beer market in 2023

The long-term volume decline of beer in the US is set to continue in the coming years – but there exist emerging growth opportunities for premium-and-above products including no/low, imports and ecommerce

Stay in the front

Get report updates, latest news and industry insights straight into your inbox