A focus on value over volume will drive growth across beverage alcohol
IWSR data shows that pricing strategies by category, demographic and market will be more critical than ever for 1–5-year business growth plans.
IWSR data shows that pricing strategies by category, demographic and market will be more critical than ever for 1–5-year business growth plans.
IWSR expects soju volumes to grow in a number of APAC markets over the next five years, as brand owners tap into K-pop and focus on flavour innovation
New IWSR data reinforces alcohol’s resilience and status as an affordable luxury, as value growth significantly outpaces volume growth
When international travel resumes, brand strategies targeting the Chinese consumer will be increasingly vital
IWSR's analysis of global beverage alcohol category share 2010-21 presents a detailed picture with subtle regional variations
IWSR analyses the key drivers that will shape the global market landscape in 2022
In general, beer performs better in developing markets while spirits outperform in developed markets – largely due to premiumisation efforts by brand owners. However, as IWSR data shows, the story is nuanced.
Younger legal-drinking-age consumers drive shift from ‘traditional’ ecommerce channels to more ‘modern,’ app-led online platforms
IWSR analyses the evolving ecommerce landscape as brand owners increasingly invest in the channel
As alcohol consumers increasingly move online, will they look to social media and other online sources for their alcohol choices and recommendations? Recent findings show that the trends are nuanced
As the weight of the pandemic starts to lift, drinks brands will need to strategise according to evolving consumer behaviours
Private equity involvement in beverage alcohol has been limited. Will this change going forward?
Agave-based spirits are now the third largest spirits category in the US
Significant premiumisation opportunities exist, but need to be adapted to market nuance
Beverage alcohol volume to grow over +2% in Asia Pacific in 2021