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Analysis

A focus on value over volume will drive growth across beverage alcohol

IWSR data shows that pricing strategies by category, demographic and market will be more critical than ever for 1–5-year business growth plans.

Analysis

Can soju ride the Korean cultural wave to find success in global markets?

IWSR expects soju volumes to grow in a number of APAC markets over the next five years, as brand owners tap into K-pop and focus on flavour innovation

Analysis

Global beverage alcohol rebounds, with value reaching US$1.17 trillion

New IWSR data reinforces alcohol’s resilience and status as an affordable luxury, as value growth significantly outpaces volume growth

Analysis

Chinese consumers drive over 30% of the global international status spirits market value

When international travel resumes, brand strategies targeting the Chinese consumer will be increasingly vital

Analysis

Premiumisation and the rise of RTDs drive shifts in category share

IWSR's analysis of global beverage alcohol category share 2010-21 presents a detailed picture with subtle regional variations

Analysis

Key Trends Driving the Global Beverage Alcohol Industry in 2022

IWSR analyses the key drivers that will shape the global market landscape in 2022

Analysis

Who is really winning the category share game?

In general, beer performs better in developing markets while spirits outperform in developed markets – largely due to premiumisation efforts by brand owners. However, as IWSR data shows, the story is nuanced.

Analysis

Led by the US, beverage alcohol ecommerce value expected to grow +66% across key markets 2020-2025

Younger legal-drinking-age consumers drive shift from ‘traditional’ ecommerce channels to more ‘modern,’ app-led online platforms

Analysis

Should brand owners buy their way into ecommerce?

IWSR analyses the evolving ecommerce landscape as brand owners increasingly invest in the channel

Analysis

Will social media increasingly impact alcohol choice?

As alcohol consumers increasingly move online, will they look to social media and other online sources for their alcohol choices and recommendations? Recent findings show that the trends are nuanced

Analysis

How has Covid-19 altered consumer attitudes in the US?

As the weight of the pandemic starts to lift, drinks brands will need to strategise according to evolving consumer behaviours

Analysis

Is beverage alcohol an attractive investment for private equity?

Private equity involvement in beverage alcohol has been limited. Will this change going forward?

Analysis

Tequila volume overtakes bourbon and rum in the US – why?

Agave-based spirits are now the third largest spirits category in the US

Analysis

Australia and China underpin ongoing resilience for Asia Pacific beverage alcohol market

Beverage alcohol volume to grow over +2% in Asia Pacific in 2021

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