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Analysis

Who is really winning the category share game?

In general, beer performs better in developing markets while spirits outperform in developed markets – largely due to premiumisation efforts by brand owners. However, as IWSR data shows, the story is nuanced.

Analysis

Led by the US, beverage alcohol ecommerce value expected to grow +66% across key markets 2020-2025

Younger legal-drinking-age consumers drive shift from ‘traditional’ ecommerce channels to more ‘modern,’ app-led online platforms

Analysis

Should spirits companies adopt FMCG strategies to win in hard seltzer space?

Spirits companies targeting hard seltzer success may need to fundamentally change their go-to-market and product development strategies.

Analysis

Should brand owners buy their way into ecommerce?

IWSR analyses the evolving ecommerce landscape as brand owners increasingly invest in the channel

Analysis

Will social media increasingly impact alcohol choice?

As alcohol consumers increasingly move online, will they look to social media and other online sources for their alcohol choices and recommendations? Recent findings show that the trends are nuanced

Analysis

How has Covid-19 altered consumer attitudes in the US?

As the weight of the pandemic starts to lift, drinks brands will need to strategise according to evolving consumer behaviours

Analysis

Brewers turn to product diversification to secure long-term growth in the US

IWSR analyses the outlook of the beer industry in the US

Analysis

Growth opportunities for the global beer industry

The global beer industry needs to sharpen its focus on no/low products, at-home consumption and product diversification to drive post-pandemic recovery

Analysis

Investments in tourism infrastructure will help beverage alcohol recovery in the Caribbean islands

One of the few bright spots in the region has been the performance of hard seltzers, particularly in the US Virgin Islands and British Virgin Islands.

Analysis

Australia and China underpin ongoing resilience for Asia Pacific beverage alcohol market

Beverage alcohol volume to grow over +2% in Asia Pacific in 2021

Analysis

The ‘inverse-V’ shape of Covid-19

In some markets, Covid-19 prompted an unexpected shift in select spirits & wine categories, either reversing long-term declines or boosting growth paths.

Analysis

Increasing demand for nostalgic flavours in drinks

Nostalgic flavours such as peanut butter, lemonade and chocolate have become increasingly popular during the pandemic. IWSR looks at how the trend is manifesting in different beverage categories.

Analysis

The US and China offer resilience and opportunity for drinks groups

Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.

Analysis

How will the UK's alcohol ecommerce channel evolve in the mid- to long-term? [infographic]

IWSR analyses the drivers and evolution of the UK's alcohol ecommerce channel

Analysis

Do consumers prefer no-alcohol over low-alcohol products?

IWSR assesses the performance of the no- and low-alcohol segments, and the different consumer drivers at play.

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