In general, beer performs better in developing markets while spirits outperform in developed markets – largely due to premiumisation efforts by brand owners. However, as IWSR data shows, the story is nuanced.
Younger legal-drinking-age consumers drive shift from ‘traditional’ ecommerce channels to more ‘modern,’ app-led online platforms
Spirits companies targeting hard seltzer success may need to fundamentally change their go-to-market and product development strategies.
As alcohol consumers increasingly move online, will they look to social media and other online sources for their alcohol choices and recommendations? Recent findings show that the trends are nuanced
One of the few bright spots in the region has been the performance of hard seltzers, particularly in the US Virgin Islands and British Virgin Islands.
Nostalgic flavours such as peanut butter, lemonade and chocolate have become increasingly popular during the pandemic. IWSR looks at how the trend is manifesting in different beverage categories.
Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.
- Irish Whiskey
- Mixed Drinks
- US Whiskey