Key Trends Driving the Global Beverage Alcohol Industry in 2022
IWSR analyses the key drivers that will shape the global market landscape in 2022
Analysis
Analysis
Led by the US, beverage alcohol ecommerce value expected to grow +66% across key markets 2020-2025
Younger legal-drinking-age consumers drive shift from ‘traditional’ ecommerce channels to more ‘modern,’ app-led online platforms
Analysis
Should brand owners buy their way into ecommerce?
IWSR analyses the evolving ecommerce landscape as brand owners increasingly invest in the channel
Analysis
Will social media increasingly impact alcohol choice?
As alcohol consumers increasingly move online, will they look to social media and other online sources for their alcohol choices and recommendations? Recent findings show that the trends are nuanced
Analysis
How has Covid-19 altered consumer attitudes in the US?
As the weight of the pandemic starts to lift, drinks brands will need to strategise according to evolving consumer behaviours
Analysis
Will wine take off in India?
IWSR analyses the outlook and drivers of the wine category in India
Analysis
Fewer new wine drinkers enter the wine market in the US and China
There is a recruitment shortfall amongst wine drinkers in the US and China. How can wine businesses engage LDA Gen Z wine drinkers?
Analysis
Investments in tourism infrastructure will help beverage alcohol recovery in the Caribbean islands
One of the few bright spots in the region has been the performance of hard seltzers, particularly in the US Virgin Islands and British Virgin Islands.
Analysis
IWSR predicts material opportunities for increased premiumisation of beverage alcohol consumption in key markets & categories post-Covid-19
Significant premiumisation opportunities exist, but need to be adapted to market nuance
Analysis
Australia and China underpin ongoing resilience for Asia Pacific beverage alcohol market
Beverage alcohol volume to grow over +2% in Asia Pacific in 2021
Analysis
The ‘inverse-V’ shape of Covid-19
In some markets, Covid-19 prompted an unexpected shift in select spirits & wine categories, either reversing long-term declines or boosting growth paths.
Analysis
How might a Pernod Ricard & Brown-Forman merger shift the industry landscape?
IWSR looks at how the beverage alcohol industry landscape could change if Pernod Ricard and Brown-Forman were to merge
Analysis
The US and China offer resilience and opportunity for drinks groups
Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.
Analysis
How will the UK's alcohol ecommerce channel evolve in the mid- to long-term? [infographic]
IWSR analyses the drivers and evolution of the UK's alcohol ecommerce channel
Analysis
Do consumers prefer no-alcohol over low-alcohol products?
IWSR assesses the performance of the no- and low-alcohol segments, and the different consumer drivers at play.
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
