Key Trends Driving the Global Beverage Alcohol Industry in 2022
IWSR analyses the key drivers that will shape the global market landscape in 2022
IWSR analyses the key drivers that will shape the global market landscape in 2022
In general, beer performs better in developing markets while spirits outperform in developed markets – largely due to premiumisation efforts by brand owners. However, as IWSR data shows, the story is nuanced.
Younger legal-drinking-age consumers drive shift from ‘traditional’ ecommerce channels to more ‘modern,’ app-led online platforms
Drinks companies are responding to evolving consumer behaviours by moving into previously unexplored categories to diversify their portfolio and mitigate risk
IWSR analyses the evolving ecommerce landscape as brand owners increasingly invest in the channel
IWSR analyses how channel distribution and marketing plans for no/low spirits may change as the on-premise returns in key markets
As alcohol consumers increasingly move online, will they look to social media and other online sources for their alcohol choices and recommendations? Recent findings show that the trends are nuanced
Ready-to-Drink products will command 8% of Total Beverage Alcohol by 2025
The global beer industry needs to sharpen its focus on no/low products, at-home consumption and product diversification to drive post-pandemic recovery
Significant premiumisation opportunities exist, but need to be adapted to market nuance
In some markets, Covid-19 prompted an unexpected shift in select spirits & wine categories, either reversing long-term declines or boosting growth paths.
IWSR looks at how the two sectors vary, and why more draconian policies for alcohol could be counterintuitive
IWSR assesses the performance of the no- and low-alcohol segments, and the different consumer drivers at play.
Alcohol brands in travel retail are facing a number of fundamental short- and long-term shifts as a result of the impact of Covid-19 on the channel
A heightened emphasis on ingredients, authenticity, self-care and the environment are increasingly shaping consumer purchasing behaviours