Key Trends Driving the Global Beverage Alcohol Industry in 2022
IWSR analyses the key drivers that will shape the global market landscape in 2022
Analysis
Analysis
Who is really winning the category share game?
In general, beer performs better in developing markets while spirits outperform in developed markets – largely due to premiumisation efforts by brand owners. However, as IWSR data shows, the story is nuanced.
Analysis
Led by the US, beverage alcohol ecommerce value expected to grow +66% across key markets 2020-2025
Younger legal-drinking-age consumers drive shift from ‘traditional’ ecommerce channels to more ‘modern,’ app-led online platforms
Analysis
Drinks companies diversify as category lines blur
Drinks companies are responding to evolving consumer behaviours by moving into previously unexplored categories to diversify their portfolio and mitigate risk
Analysis
Should brand owners buy their way into ecommerce?
IWSR analyses the evolving ecommerce landscape as brand owners increasingly invest in the channel
Analysis
How will activation strategies for no/low-alcohol spirits evolve?
IWSR analyses how channel distribution and marketing plans for no/low spirits may change as the on-premise returns in key markets
Analysis
Will social media increasingly impact alcohol choice?
As alcohol consumers increasingly move online, will they look to social media and other online sources for their alcohol choices and recommendations? Recent findings show that the trends are nuanced
Analysis
RTD volume share expected to double in next five years in top markets
Ready-to-Drink products will command 8% of Total Beverage Alcohol by 2025
Analysis
Growth opportunities for the global beer industry
The global beer industry needs to sharpen its focus on no/low products, at-home consumption and product diversification to drive post-pandemic recovery
Analysis
IWSR predicts material opportunities for increased premiumisation of beverage alcohol consumption in key markets & categories post-Covid-19
Significant premiumisation opportunities exist, but need to be adapted to market nuance
Analysis
The ‘inverse-V’ shape of Covid-19
In some markets, Covid-19 prompted an unexpected shift in select spirits & wine categories, either reversing long-term declines or boosting growth paths.
Analysis
Should alcohol be treated like tobacco by lobbyists and lawmakers?
IWSR looks at how the two sectors vary, and why more draconian policies for alcohol could be counterintuitive
Analysis
Do consumers prefer no-alcohol over low-alcohol products?
IWSR assesses the performance of the no- and low-alcohol segments, and the different consumer drivers at play.
Analysis
Covid-19 prompts short- and long-term shifts in global travel retail
Alcohol brands in travel retail are facing a number of fundamental short- and long-term shifts as a result of the impact of Covid-19 on the channel
Analysis
Health and sustainability cues boost the organic wine movement
A heightened emphasis on ingredients, authenticity, self-care and the environment are increasingly shaping consumer purchasing behaviours
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
