RTD volume share expected to double in next five years in top markets
Ready-to-Drink products will command 8% of Total Beverage Alcohol by 2025
Ready-to-Drink products will command 8% of Total Beverage Alcohol by 2025
As the weight of the pandemic starts to lift, drinks brands will need to strategise according to evolving consumer behaviours
IWSR analyses the evolution and future of the hard seltzer category in the US
Premium-plus vodka brand owners in the US need to bring fresh innovations to the market in order to reconnect with consumers
One of the few bright spots in the region has been the performance of hard seltzers, particularly in the US Virgin Islands and British Virgin Islands.
While still a small category relative to hard seltzers, hard kombuchas tend to be positioned at a premium price-point, enhancing value for brand owners
Beverage alcohol volume to grow over +2% in Asia Pacific in 2021
In some markets, Covid-19 prompted an unexpected shift in select spirits & wine categories, either reversing long-term declines or boosting growth paths.
The lemonade flavour has become increasingly popular in beverage alcohol, with hard seltzers, RTDs and other beverage categories tapping into the trend. IWSR investigates what’s driving it and where it might head next
Nostalgic flavours such as peanut butter, lemonade and chocolate have become increasingly popular during the pandemic. IWSR looks at how the trend is manifesting in different beverage categories.
Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.
IWSR analyses the drivers and evolution of the UK's alcohol ecommerce channel
IWSR assesses the performance of the no- and low-alcohol segments, and the different consumer drivers at play.
IWSR takes a deeper look at the evolution of the hard seltzer category and its growth drivers in the US
As restrictions imposed during the pandemic ease across the UK, IWSR asks how the on-premise business model will change