The country's dominant retail channel and the growth of the Ready-to-Drink (RTD) category, led by hard seltzers, has helped the US beverage alcohol market through the pandemic
New IWSR forecasts show greater resilience than initially projected, with positive news on impending vaccine potentially pushing beverage alcohol recovery even further
Consumer alcohol consumption in the US during Covid-19 is a reflection of demographics, risk tolerance and appetite for variety
Innovation is sustaining brands during Covid-19, but producers are having to radically rethink where and how these products are sold
Is Diageo’s acquisition of Aviation Gin a sign that M&A activity within the drinks industry is back on track?
With the onset of Covid-19, mergers and acquisitions (M&A) inevitably took a back seat as companies focused on operational activities.
A new form of at-home badge drinking in emerging markets is allowing consumers to down-trade financially without down-trading socially
Despite the current unpredictability and the economic uncertainty of the ongoing pandemic, the beverage alcohol industry is showing real pockets of resilience
IWSR assesses the impact of Covid-19 on six key macro trends driving and shaping the global beverage alcohol industry
Younger LDA consumers are increasingly being drawn to beverage alcohol products that embody converging trends around wellbeing, provenance and environmental awareness
Protectionist trade policies and a new climate of insularity are poised to hamper beverage alcohol brand owners as they start to bounce back from the impact of the Covid-19 pandemic
- Irish Whiskey
- Mixed Drinks
- US Whiskey