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Analysis

Hard seltzers drive a resilient US beverage alcohol market in 2020

The country's dominant retail channel and the growth of the Ready-to-Drink (RTD) category, led by hard seltzers, has helped the US beverage alcohol market through the pandemic

Analysis

Beverage alcohol in 2020 performs better than expected

New IWSR forecasts show greater resilience than initially projected, with positive news on impending vaccine potentially pushing beverage alcohol recovery even further

Analysis

How has consumer behaviour in the US changed during the pandemic?

Consumer alcohol consumption in the US during Covid-19 is a reflection of demographics, risk tolerance and appetite for variety

Analysis

Brand owners pivot innovation strategies during the pandemic

Innovation is sustaining brands during Covid-19, but producers are having to radically rethink where and how these products are sold

Analysis

What’s driving tequila’s popularity in the US?

Consumer interest in tequila is boosting the spirits' popularity through the pandemic. IWSR analysts look at what's behind tequila's success, innovation driving the category, and considerations for tequila's future

Analysis

Countries focus on safely reinvigorating global beverage alcohol sector

Key highlights from IWSR's latest Covid-19 Market Impact Snapshot report

Analysis

US channel splits will likely be permanently impacted by Covid-19

IWSR examines a trend towards off-premise gains over last 20+ years, now accelerated by on-premise losses

Analysis

The evolving role of the ecommerce market and digital experience [infographic]

IWSR assesses the evolution of the beverage alcohol ecommerce and digital space amidst Covid-19

Analysis

Is Diageo’s acquisition of Aviation Gin a sign that M&A activity within the drinks industry is back on track?

With the onset of Covid-19, mergers and acquisitions (M&A) inevitably took a back seat as companies focused on operational activities.

Analysis

Badge drinking at home: the new down-trading? [Infographic]

A new form of at-home badge drinking in emerging markets is allowing consumers to down-trade financially without down-trading socially

Analysis

How resilient will the beverage alcohol industry be post Covid-19?

Despite the current unpredictability and the economic uncertainty of the ongoing pandemic, the beverage alcohol industry is showing real pockets of resilience

Analysis

Covid-19 will create far-reaching impact on global beverage alcohol consumption

IWSR assesses the impact of Covid-19 on six key macro trends driving and shaping the global beverage alcohol industry

Analysis

How Covid-19 is prompting city bars to evolve

City centres have been transformed by the coronavirus pandemic as more people work from home. IWSR looks at how the concept of a city bar may evolve post-Covid-19

Analysis

‘Better for me, better for the world’ – could this be the trend of the future?

Younger LDA consumers are increasingly being drawn to beverage alcohol products that embody converging trends around wellbeing, provenance and environmental awareness

Analysis

How will an increasingly insular world impact the beverage alcohol industry?

Protectionist trade policies and a new climate of insularity are poised to hamper beverage alcohol brand owners as they start to bounce back from the impact of the Covid-19 pandemic

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