Growth drivers for the US ready-to-drink (RTD) market shift as malt-based hard seltzers reach saturation
IWSR data shows that a maturing RTD category in the US will see volume growth moderate while value rises rapidly to reach US$21.1bn by 2027
Analysis
Analysis
Does tequila’s growth mirror that of the gin boom?
IWSR analysis outlines five major differences in the growth drivers for tequila versus gin – which should equip tequila to grow faster, and for longer, in the years ahead
Analysis
RTD category will hit US$40bn by 2027, driven by growth in cocktails/long drinks and premium products
IWSR analysis shows that the growth drivers for the ready-to-drink alcohol category are shifting as the market matures and consumers broaden their repertoire
Analysis
How is Gen Z approaching beverage alcohol?
IWSR data shows that a significant proportion of LDA Gen Z consumers are now avoiding alcohol altogether, although there are wide variations between countries
Analysis
Home consumption vs the on-trade: have pandemic behaviours become entrenched?
IWSR analyses the regional trends in consumer attitudes towards the on-premise
Analysis
Purchasing channels evolve for high-end spirits post-Covid
IWSR analysis shows that Covid-19 lockdowns changed the way consumers purchased luxury spirits, and that these channel shifts may continue post-Covid as well
Analysis
How big is the slowdown in the US beverage alcohol market, and how long will it last?
Following a post-pandemic correction, IWSR expects future beverage alcohol growth in the US to be more subdued
Analysis
Is sotol the next mezcal?
IWSR analyses the growth opportunities for agave-adjacent spirit, sotol
Analysis
What is the new normal for China’s beverage alcohol market?
IWSR assesses the outlook for China's beverage alcohol market after Covid-19 restrictions were eased in early 2023
Analysis
Innovation trend: sustainable bars
Many of the world’s leading bars are using waste and sustainable practices to create premium serves that push the boundaries of flavour innovation
Analysis
How do US consumers choose to moderate their alcohol consumption?
IWSR analyses the addressable market for the no/low-alcohol category in the US
Analysis
Five ways the RTD market in the US is changing
Shifting consumer priorities and an increasingly crowded marketplace are changing the growth drivers for the ready-to-drink category in the US
Analysis
Wine’s share of ecommerce sales continues to erode: how can it win back consumers?
IWSR analyses the shifts in alcohol ecommerce as beer and spirits players increasingly invest in the channel
Analysis
India emerges as a key volume driver for beverage alcohol, whilst China's growth softens
IWSR analyses shifts in the global growth axis
Analysis
Key trends for the US beer market in 2023
The long-term volume decline of beer in the US is set to continue in the coming years – but there exist emerging growth opportunities for premium-and-above products including no/low, imports and ecommerce
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
