With the consumption of alcohol being compared to smoking by many health bodies, there’s a danger legislators will tighten regulations across the board, driving consumers to alternative, illegitimate sources.
Gin led the way in consumers' appreciation of botanicals. Now, driven by the trend toward health and wellbeing, botanicals are appearing in categories further afield, including wine, beer and spirits.
Craft beer volumes continue to grow at the total category level (+2.1% FY18), though increases have slowed in recent years (+8.5% FY17, +6.8% FY16, +9.1% FY15) according to the latest figures from IWSR.
As the general public becomes increasingly aware of single-use plastics and their environmental impact, drinks producers are eager to be seen to be doing their part.
- Irish Whiskey
- Mixed Drinks
- US Whiskey