IWSR predicts material opportunities for increased premiumisation of beverage alcohol consumption in key markets & categories post-Covid-19
Significant premiumisation opportunities exist, but need to be adapted to market nuance
Significant premiumisation opportunities exist, but need to be adapted to market nuance
In some markets, Covid-19 prompted an unexpected shift in select spirits & wine categories, either reversing long-term declines or boosting growth paths.
IWSR looks at how the two sectors vary, and why more draconian policies for alcohol could be counterintuitive
IWSR assesses the performance of the no- and low-alcohol segments, and the different consumer drivers at play.
Alcohol brands in travel retail are facing a number of fundamental short- and long-term shifts as a result of the impact of Covid-19 on the channel
A heightened emphasis on ingredients, authenticity, self-care and the environment are increasingly shaping consumer purchasing behaviours
Driven by Covid-19 lockdowns and closure of the on-premise, the rise of the at-home occasion has helped consumers reconnect with wine
As the RTD market (which includes FABs, hard seltzers, premix cocktails and long drinks) continues to grow, brand owners are changing the way they position their brands
IWSR analyses the outlook for the global beer category
IWSR evaluates the trends and market forces driving the global beverage alcohol industry
Unlike brewers, spirits and wine companies have never enjoyed much footprint in Middle Eastern markets, but could their new no/low-alcohol products see success in the region instead?
After being hit hard by Covid-19, global consumption of still and sparkling wine is expected to bounce back in 2021. IWSR analyses which trends will be driving the market.
While consumption has fallen, self-reported consumer spend remains steady. IWSR analyses the market forces at play.
IWSR looks to answer this question with the publication of an in-depth assessment of beverage alcohol consumption and consumer behaviour in 2020
US forecast to overtake China to become world’s largest beverage alcohol ecommerce market by end of 2021