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What consumers want: US bartenders divulge what’s driving sales in the on-premise

US bartenders share the spirits, cocktails and flavours that are driving consumers' drinks choices

Analysis

Hard seltzers, opportunity in Africa and tariff troubles

Highlights from the IWSR Forecasting the Future Seminar in London

Analysis

IWSR’s top 5 US beverage trends for 2020

Heading into 2020, a few key themes have emerged across the beverage alcohol industry. The IWSR’s US analysts summarise what trends will inform product innovation and consumer drinking habits.

Analysis

Cocktail innovation: spices and savoury notes are the flavour profiles to watch on both coasts of the US

Cocktails are critical offerings in the on-premise in Los Angeles and New York City, but it’s the sophistication of savoury ingredients that’s gaining traction.

Analysis

Hard Seltzers: The dramatic rise and global opportunity of hard sparkling water

Within six years hard sparkling water, also known as hard seltzers, have grown to account for nearly half (43%) of all US mixed drinks - what impact is this trend having on the wider drinks market both in the US and globally?

Analysis

Changing millennial preferences drive packaging innovation and on-site experiences at US wineries

Growth in still wine has been slowing down over the past few years, prompting US wineries to drive packaging and brand innovation, as well as on-premise experiences, to increase their appeal to younger consumers.

Analysis

Botanicals move beyond gin to drive innovation in wine, beer and other spirits

Gin led the way in consumers' appreciation of botanicals. Now, driven by the trend toward health and wellbeing, botanicals are appearing in categories further afield, including wine, beer and spirits.

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