US bartenders share the spirits, cocktails and flavours that are driving consumers' drinks choices
Cocktail innovation: spices and savoury notes are the flavour profiles to watch on both coasts of the US
Cocktails are critical offerings in the on-premise in Los Angeles and New York City, but it’s the sophistication of savoury ingredients that’s gaining traction.
Within six years hard sparkling water, also known as hard seltzers, have grown to account for nearly half (43%) of all US mixed drinks - what impact is this trend having on the wider drinks market both in the US and globally?
Growth in still wine has been slowing down over the past few years, prompting US wineries to drive packaging and brand innovation, as well as on-premise experiences, to increase their appeal to younger consumers.
Gin led the way in consumers' appreciation of botanicals. Now, driven by the trend toward health and wellbeing, botanicals are appearing in categories further afield, including wine, beer and spirits.
- Irish Whiskey
- Mixed Drinks
- US Whiskey