The at-home occasion reignites wine’s appeal
Driven by Covid-19 lockdowns and closure of the on-premise, the rise of the at-home occasion has helped consumers reconnect with wine
Driven by Covid-19 lockdowns and closure of the on-premise, the rise of the at-home occasion has helped consumers reconnect with wine
As the RTD market (which includes FABs, hard seltzers, premix cocktails and long drinks) continues to grow, brand owners are changing the way they position their brands
IWSR analyses the outlook for the global beer category
IWSR evaluates the trends and market forces driving the global beverage alcohol industry
Unlike brewers, spirits and wine companies have never enjoyed much footprint in Middle Eastern markets, but could their new no/low-alcohol products see success in the region instead?
After being hit hard by Covid-19, global consumption of still and sparkling wine is expected to bounce back in 2021. IWSR analyses which trends will be driving the market.
While consumption has fallen, self-reported consumer spend remains steady. IWSR analyses the market forces at play.
IWSR looks to answer this question with the publication of an in-depth assessment of beverage alcohol consumption and consumer behaviour in 2020
US forecast to overtake China to become world’s largest beverage alcohol ecommerce market by end of 2021
New IWSR forecasts show greater resilience than initially projected, with positive news on impending vaccine potentially pushing beverage alcohol recovery even further
Innovation is sustaining brands during Covid-19, but producers are having to radically rethink where and how these products are sold
Heritage and provenance play a vital role in the development of beverage categories, but they offer no guarantee of achieving global success without the support and investment of multinational drinks companies.
The Middle East has potential to become a critical driver for the low- and no-alcohol movement
In markets around the world, one of the legacies of Covid-19 will be a consumer now proficient in buying beverage alcohol online
Key highlights from IWSR's latest Covid-19 Market Impact Snapshot report