Driven by Covid-19 lockdowns and closure of the on-premise, the rise of the at-home occasion has helped consumers reconnect with wine
As the RTD market (which includes FABs, hard seltzers, premix cocktails and long drinks) continues to grow, brand owners are changing the way they position their brands
Unlike brewers, spirits and wine companies have never enjoyed much footprint in Middle Eastern markets, but could their new no/low-alcohol products see success in the region instead?
IWSR looks to answer this question with the publication of an in-depth assessment of beverage alcohol consumption and consumer behaviour in 2020
New IWSR forecasts show greater resilience than initially projected, with positive news on impending vaccine potentially pushing beverage alcohol recovery even further
Innovation is sustaining brands during Covid-19, but producers are having to radically rethink where and how these products are sold
Heritage and provenance play a vital role in the development of beverage categories, but they offer no guarantee of achieving global success without the support and investment of multinational drinks companies.
In markets around the world, one of the legacies of Covid-19 will be a consumer now proficient in buying beverage alcohol online
- Irish Whiskey
- Mixed Drinks
- US Whiskey