RTD volume share expected to double in next five years in top markets
Ready-to-Drink products will command 8% of Total Beverage Alcohol by 2025
Analysis
Analysis
IWSR predicts material opportunities for increased premiumisation of beverage alcohol consumption in key markets & categories post-Covid-19
Significant premiumisation opportunities exist, but need to be adapted to market nuance
Analysis
Should alcohol be treated like tobacco by lobbyists and lawmakers?
IWSR looks at how the two sectors vary, and why more draconian policies for alcohol could be counterintuitive
Analysis
Do consumers prefer no-alcohol over low-alcohol products?
IWSR assesses the performance of the no- and low-alcohol segments, and the different consumer drivers at play.
Analysis
Covid-19 prompts short- and long-term shifts in global travel retail
Alcohol brands in travel retail are facing a number of fundamental short- and long-term shifts as a result of the impact of Covid-19 on the channel
Analysis
Health and sustainability cues boost the organic wine movement
A heightened emphasis on ingredients, authenticity, self-care and the environment are increasingly shaping consumer purchasing behaviours
Analysis
The at-home occasion reignites wine’s appeal
Driven by Covid-19 lockdowns and closure of the on-premise, the rise of the at-home occasion has helped consumers reconnect with wine
Analysis
New ready-to-drink products promote “pure ingredients” as category evolves
As the RTD market (which includes FABs, hard seltzers, premix cocktails and long drinks) continues to grow, brand owners are changing the way they position their brands
Analysis
Opportunities for beer in 2021 & beyond
IWSR analyses the outlook for the global beer category
Analysis
5 key trends that will shape the global beverage alcohol market in 2021
IWSR evaluates the trends and market forces driving the global beverage alcohol industry
Analysis
Global wine trends to watch in 2021
After being hit hard by Covid-19, global consumption of still and sparkling wine is expected to bounce back in 2021. IWSR analyses which trends will be driving the market.
Analysis
Are people really drinking more during the pandemic?
IWSR looks to answer this question with the publication of an in-depth assessment of beverage alcohol consumption and consumer behaviour in 2020
Analysis
Beverage alcohol ecommerce value grows by 42% in 2020, to reach US$24 billion
US forecast to overtake China to become world’s largest beverage alcohol ecommerce market by end of 2021
Analysis
Beverage alcohol in 2020 performs better than expected
New IWSR forecasts show greater resilience than initially projected, with positive news on impending vaccine potentially pushing beverage alcohol recovery even further
Analysis
Brand owners pivot innovation strategies during the pandemic
Innovation is sustaining brands during Covid-19, but producers are having to radically rethink where and how these products are sold
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
