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Analysis

How is alcohol legislation changing in the wake of the ecommerce boom?

As ecommerce develops into a critical channel for alcohol sales, IWSR looks at what legislative repercussions there might be in markets such as the EU, US and India

Analysis

Will brand owners divert resources from the on-premise?

The one-, three- and five-year plans that brand owners put together in the autumn of 2019 will now seem mostly irrelevant in our new world. How are brand owners reassessing their channel distribution?

Analysis

The on-premise takes a light-hearted approach to social distancing

Operators are developing creative solutions to enforce social distancing and to help make up for the lack of atmosphere in venues that are emptier due to capacity limits

Analysis

Why will beer prove resilient in the aftermath of Covid-19?

IWSR examines the factors contributing to beer's recovery, and why beer may rebound better than wine and spirits post Covid-19

Analysis

Cognac in China: reasons for optimism

Things were looking bleak for Cognac in its most important value market at the start of 2020. But as the on-trade opens in China, are there reasons to be optimistic about Cognac's future?

Analysis

Easing out of lockdown: the consumer at the forefront

As governments ease lockdown restrictions for the on-premise, IWSR examines the role of the consumer across different markets

Analysis

Covid-19 presents opportunities for the US still wine market

The pandemic has provided a chance for the US wine industry to connect with a demographic that has been previously lacking in wine participation

Analysis

Will hard seltzers resonate with the UK market?

Volume consumption of hard seltzers in the US increased by 200% in 2019. As hard seltzers increasingly enter the UK market, IWSR assesses how brands may need to adapt their product offerings for the UK consumer

Analysis

Easing out of restrictions: putting theory to the test

What considerations should brand owners take as restrictions begin to relax across global markets?

Analysis

The spirits that will benefit the most as China reopens its night trade

Although consumer confidence is yet to fully return, the gradual ease back to “normality” brings with it the promise of an uplift for key spirits categories

Analysis

Global beverage alcohol is not expected to rebound until 2024

Global alcohol consumption grew last year, however, new IWSR research forecasts that Covid-19 will push 2019 volume gains back by 5 years

Analysis

Will the night trade adapt as the on-premise reopens?

As governments start to lay out frameworks for easing on-premise restrictions, it's the night trade, where crowds are core to the concept, that poses additional hurdles to overcome

Analysis

Cocktails to-go offer premium drinking experiences in lockdown

Cocktail take-away and delivery options are providing a lifeline to businesses during lockdown, but will the trend survive after regulations ease?

Analysis

Covid-19 prompts historic alcohol ecommerce trials in India

Alcohol ecommerce trials in India could lay the groundwork for a permanent new sales channel in the world’s second-largest spirits consumption market

Analysis

Drinking in an economic downturn

IWSR analyses the impact of the 2008 financial crash on the beverage alcohol industry and assesses whether similar patterns may unfold in the wake of Covid-19

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