Brand owners pivot innovation strategies during the pandemic
Innovation is sustaining brands during Covid-19, but producers are having to radically rethink where and how these products are sold
Analysis
Analysis
How do local, niche categories find global success?
Heritage and provenance play a vital role in the development of beverage categories, but they offer no guarantee of achieving global success without the support and investment of multinational drinks companies.
Analysis
Beer demand escalates online: key considerations for brewers refining their online strategy
In markets around the world, one of the legacies of Covid-19 will be a consumer now proficient in buying beverage alcohol online
Analysis
What’s driving tequila’s popularity in the US?
Consumer interest in tequila is boosting the spirits' popularity through the pandemic. IWSR analysts look at what's behind tequila's success, innovation driving the category, and considerations for tequila's future
Analysis
Countries focus on safely reinvigorating global beverage alcohol sector
Key highlights from IWSR's latest Covid-19 Market Impact Snapshot report
Analysis
Paper bottle innovation brings sustainable packaging to the forefront
IWSR research shows that environmental concerns are having an increasing influence on consumer purchasing decisions
Analysis
The evolving role of the ecommerce market and digital experience [infographic]
IWSR assesses the evolution of the beverage alcohol ecommerce and digital space amidst Covid-19
Analysis
Badge drinking at home: the new down-trading? [Infographic]
A new form of at-home badge drinking in emerging markets is allowing consumers to down-trade financially without down-trading socially
Analysis
How resilient will the beverage alcohol industry be post Covid-19?
Despite the current unpredictability and the economic uncertainty of the ongoing pandemic, the beverage alcohol industry is showing real pockets of resilience
Analysis
Covid-19 will create far-reaching impact on global beverage alcohol consumption
IWSR assesses the impact of Covid-19 on six key macro trends driving and shaping the global beverage alcohol industry
Analysis
Will brand owners divert resources from the on-premise?
The one-, three- and five-year plans that brand owners put together in the autumn of 2019 will now seem mostly irrelevant in our new world. How are brand owners reassessing their channel distribution?
Analysis
Easing out of lockdown: the consumer at the forefront
As governments ease lockdown restrictions for the on-premise, IWSR examines the role of the consumer across different markets
Analysis
Easing out of restrictions: putting theory to the test
What considerations should brand owners take as restrictions begin to relax across global markets?
Analysis
Covid-19 spurs ecommerce channel development in new markets
Covid-19 has spurred industry stakeholders to invest in and develop the alcohol ecommerce environment in countries where this channel was previously under-developed.
Analysis
RTDs resonate with consumers looking for a taste of the on-premise during lockdown
The IWSR analyses the potential of the Ready-to-Drink category and its appeal to consumers looking for convenience and sophisticated flavours
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
