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Analysis

Global beverage alcohol is not expected to rebound until 2024

Global alcohol consumption grew last year, however, new IWSR research forecasts that Covid-19 will push 2019 volume gains back by 5 years

Analysis

Will the night trade adapt as the on-premise reopens?

As governments start to lay out frameworks for easing on-premise restrictions, it's the night trade, where crowds are core to the concept, that poses additional hurdles to overcome

Analysis

Cocktails to-go offer premium drinking experiences in lockdown

Cocktail take-away and delivery options are providing a lifeline to businesses during lockdown, but will the trend survive after regulations ease?

Analysis

RTDs resonate with consumers looking for a taste of the on-premise during lockdown

The IWSR analyses the potential of the Ready-to-Drink category and its appeal to consumers looking for convenience and sophisticated flavours

Analysis

Near Complete Loss of Global On-Trade Has Yet to be Fully Offset by Other Channels

IWSR assesses the ongoing impact of Covid-19 across key markets

Analysis

Will current shifts in consumer behaviour permanently disrupt the beverage alcohol industry?

The IWSR identifies six key trends that are growing in significance amidst COVID-19, and analyses their potential for long term disruption

Analysis

Brands adapt social media strategies to maintain relevancy amidst COVID-19

Community and honesty are currently more important than lifestyle and image on social media

Analysis

Hard kombucha taps into the wellness wave

As the wellness trend shapes consumer purchasing decisions, IWSR analysts expect hard kombucha's popularity to increase, primarily driven by a consumer preference for mindful drinking and healthier lifestyles.

Analysis

IWSR's top 5 global beverage trends for 2020

IWSR looks at the global trends likely to shape the spirits, beer and wine categories around the world

Analysis

Growth opportunities for the low- and no-alcohol category

Outside of events like Sober for October and Dry January, is there potential for the low- and no-alcohol category to become mainstream?

Analysis

Wine Consumption in US Declines for First Time in 25 Years [Infographic]

IWSR research shows volume increases for distilled spirits and ready-to-drink products in the US in 2019; beer continues to slip

Analysis

The trends that defined 2019 for IWSR's analysts

IWSR analysts share the industry highlights that have left an impact on them, spanning from gin innovation and rosé preferences to new packaging trends and the craft spirits experience

Analysis

What consumers want: US bartenders divulge what’s driving sales in the on-premise

US bartenders share the spirits, cocktails and flavours that are driving consumers' drinks choices

Analysis

The online retailer landscape: How to choose your route to market in the ecommerce space

IWSR forecasts the ecommerce alcohol channel will be worth US$45.5bn across the top ten markets by 2024. What consumer behaviours are driving online purchases?

Analysis

Hard seltzers, opportunity in Africa and tariff troubles

Highlights from the IWSR Forecasting the Future Seminar in London

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