Cider picks up pace with innovation cues from RTDs
Although the cider market faces two main challenges in the years ahead, its outlook is relatively buoyant
Analysis
Analysis
Sources of RTD innovation
New RTD products are increasingly driven by sustainability, flavour and premiumisation trends
Analysis
Gin growth to come from non-traditional markets
As the gin boom cools in established markets such as the UK and Spain, growth opportunities emerge in a number of non-traditional markets, including Brazil and India.
Analysis
Global beverage alcohol rebounds, with value reaching US$1.17 trillion
New IWSR data reinforces alcohol’s resilience and status as an affordable luxury, as value growth significantly outpaces volume growth
Analysis
Innovators in no/low-alcohol aim to build on the category’s success in the US
With consumer interest and acceptance growing, and companies innovating to push the category forward, the future looks bright for no/low alcohol drinks in the US
Analysis
Are consumers willing to pay more for faster delivery?
IWSR findings show that delivery speed is now a key battleground for online alcohol sales
Analysis
Ecommerce channel evolves into two overlapping worlds
Significant variations have developed both across and within markets in how different consumer groups shop online and what their priorities are
Analysis
Radius trend: Premium vodka spritz RTDs
To capitalise on the growth of RTDs, some of the largest vodka brands have chosen the spritz serve for their RTD debuts
Analysis
Flavour innovation trends for spirit-based RTDs in the US
Spirit-based RTDs are increasingly entering the US market, driven by consumer preference for the alcohol base and flavour options
Analysis
Fewer younger LDA drinkers are entering the wine category - does it matter?
As wine faces increasing competition, brand owners need to engage an evolving audience
Analysis
Opportunities for no/low drinks beyond the traditional alcohol occasion
Key take-aways from IWSR's LinkedIn Live Briefing on the outlook of the no/low-alcohol market
Analysis
Key stats: Russia’s alcohol market
As vodka comes under the spotlight amidst Russia’s invasion of Ukraine, IWSR takes a deeper look at the Russian alcohol market
Analysis
The emergence of alcohol-branded NFTs
If leveraged effectively, NFTs could introduce brands to new ways of selling, as well as new ways of engaging with consumers
Analysis
Tequila and vodka are the most popular bases for spirit-based RTDs in the US
Spirit-based RTDs drive premiumisation cues
Analysis
Premiumisation and the rise of RTDs drive shifts in category share
IWSR's analysis of global beverage alcohol category share 2010-21 presents a detailed picture with subtle regional variations
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
