Ecommerce is a major growth channel for beverage alcohol and is forecast to be worth US$45.5bn by 2024, significantly outpacing the growth rate of total trade over the next five years.
Changing consumer habits and a growing middle class in China presents brands with an opportunity to widen their investments in the Chinese market
Amazon's launch of its own-label spirits brand and its debut gin is of no surprise to IWSR analysts. The scale of Amazon’s ambitions, however, is worth closer examination.
With half a billion middle-class consumers to target, it’s no surprise Africa is Pernod Ricard’s ‘new frontier’
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