‘Better for me, better for the world’ – could this be the trend of the future?
Younger LDA consumers are increasingly being drawn to beverage alcohol products that embody converging trends around wellbeing, provenance and environmental awareness
Younger LDA consumers are increasingly being drawn to beverage alcohol products that embody converging trends around wellbeing, provenance and environmental awareness
As ecommerce develops into a critical channel for alcohol sales, IWSR looks at what legislative repercussions there might be in markets such as the EU, US and India
The one-, three- and five-year plans that brand owners put together in the autumn of 2019 will now seem mostly irrelevant in our new world. How are brand owners reassessing their channel distribution?
Volume consumption of hard seltzers in the US increased by 200% in 2019. As hard seltzers increasingly enter the UK market, IWSR assesses how brands may need to adapt their product offerings for the UK consumer
Global alcohol consumption grew last year, however, new IWSR research forecasts that Covid-19 will push 2019 volume gains back by 5 years
As governments start to lay out frameworks for easing on-premise restrictions, it's the night trade, where crowds are core to the concept, that poses additional hurdles to overcome
Cocktail take-away and delivery options are providing a lifeline to businesses during lockdown, but will the trend survive after regulations ease?
The IWSR analyses the potential of the Ready-to-Drink category and its appeal to consumers looking for convenience and sophisticated flavours
IWSR assesses the ongoing impact of Covid-19 across key markets
The IWSR identifies six key trends that are growing in significance amidst COVID-19, and analyses their potential for long term disruption
Community and honesty are currently more important than lifestyle and image on social media
As the wellness trend shapes consumer purchasing decisions, IWSR analysts expect hard kombucha's popularity to increase, primarily driven by a consumer preference for mindful drinking and healthier lifestyles.
IWSR looks at the global trends likely to shape the spirits, beer and wine categories around the world
Outside of events like Sober for October and Dry January, is there potential for the low- and no-alcohol category to become mainstream?
IWSR research shows volume increases for distilled spirits and ready-to-drink products in the US in 2019; beer continues to slip