Will the night trade adapt as the on-premise reopens?
As governments start to lay out frameworks for easing on-premise restrictions, it's the night trade, where crowds are core to the concept, that poses additional hurdles to overcome
Analysis
Analysis
Cocktails to-go offer premium drinking experiences in lockdown
Cocktail take-away and delivery options are providing a lifeline to businesses during lockdown, but will the trend survive after regulations ease?
Analysis
RTDs resonate with consumers looking for a taste of the on-premise during lockdown
The IWSR analyses the potential of the Ready-to-Drink category and its appeal to consumers looking for convenience and sophisticated flavours
Analysis
Near Complete Loss of Global On-Trade Has Yet to be Fully Offset by Other Channels
IWSR assesses the ongoing impact of Covid-19 across key markets
Analysis
Will current shifts in consumer behaviour permanently disrupt the beverage alcohol industry?
The IWSR identifies six key trends that are growing in significance amidst COVID-19, and analyses their potential for long term disruption
Analysis
Brands adapt social media strategies to maintain relevancy amidst COVID-19
Community and honesty are currently more important than lifestyle and image on social media
Analysis
Hard kombucha taps into the wellness wave
As the wellness trend shapes consumer purchasing decisions, IWSR analysts expect hard kombucha's popularity to increase, primarily driven by a consumer preference for mindful drinking and healthier lifestyles.
Analysis
IWSR's top 5 global beverage trends for 2020
IWSR looks at the global trends likely to shape the spirits, beer and wine categories around the world
Analysis
Growth opportunities for the low- and no-alcohol category
Outside of events like Sober for October and Dry January, is there potential for the low- and no-alcohol category to become mainstream?
Analysis
Wine Consumption in US Declines for First Time in 25 Years [Infographic]
IWSR research shows volume increases for distilled spirits and ready-to-drink products in the US in 2019; beer continues to slip
Analysis
The trends that defined 2019 for IWSR's analysts
IWSR analysts share the industry highlights that have left an impact on them, spanning from gin innovation and rosé preferences to new packaging trends and the craft spirits experience
Analysis
What consumers want: US bartenders divulge what’s driving sales in the on-premise
US bartenders share the spirits, cocktails and flavours that are driving consumers' drinks choices
Analysis
The online retailer landscape: How to choose your route to market in the ecommerce space
IWSR forecasts the ecommerce alcohol channel will be worth US$45.5bn across the top ten markets by 2024. What consumer behaviours are driving online purchases?
Analysis
Hard seltzers, opportunity in Africa and tariff troubles
Highlights from the IWSR Forecasting the Future Seminar in London
Analysis
IWSR’s top 5 US beverage trends for 2020
Heading into 2020, a few key themes have emerged across the beverage alcohol industry. The IWSR’s US analysts summarise what trends will inform product innovation and consumer drinking habits.
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
