Vodka’s premiumisation challenges and convergence with hard seltzers
Premium-plus vodka brand owners in the US need to bring fresh innovations to the market in order to reconnect with consumers
Premium-plus vodka brand owners in the US need to bring fresh innovations to the market in order to reconnect with consumers
The global beer industry needs to sharpen its focus on no/low products, at-home consumption and product diversification to drive post-pandemic recovery
Agave-based spirits are now the third largest spirits category in the US
One of the few bright spots in the region has been the performance of hard seltzers, particularly in the US Virgin Islands and British Virgin Islands.
While still a small category relative to hard seltzers, hard kombuchas tend to be positioned at a premium price-point, enhancing value for brand owners
Significant premiumisation opportunities exist, but need to be adapted to market nuance
In some markets, Covid-19 prompted an unexpected shift in select spirits & wine categories, either reversing long-term declines or boosting growth paths.
Driven by consumer demand for flavour, convenience, and better-for-you options, key beverage alcohol segments were accelerated by the increase in at-home occasions in 2020 in the US
IWSR looks at how the two sectors vary, and why more draconian policies for alcohol could be counterintuitive
The lemonade flavour has become increasingly popular in beverage alcohol, with hard seltzers, RTDs and other beverage categories tapping into the trend. IWSR investigates what’s driving it and where it might head next
IWSR looks at how the beverage alcohol industry landscape could change if Pernod Ricard and Brown-Forman were to merge
Nostalgic flavours such as peanut butter, lemonade and chocolate have become increasingly popular during the pandemic. IWSR looks at how the trend is manifesting in different beverage categories.
Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.
IWSR assesses the performance of the no- and low-alcohol segments, and the different consumer drivers at play.
IWSR takes a deeper look at the evolution of the hard seltzer category and its growth drivers in the US