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Analysis

Argentina’s beverage alcohol industry uses social media to help drive demand during lockdown

Alcohol demand in Argentina remains strong amidst increased social media usage and off-premise ecommerce offerings

Analysis

Familiar brands and large-size formats drive US consumers’ alcohol purchasing decisions

Despite recent government directives to stay at home, US beverage alcohol sales are buoyant as a result of shifts to ecommerce delivery and click-and-collect options

Analysis

For a resilient ecommerce strategy: think market, not channel

As we see more innovation, investment and consumers moving into the online space, brand owners need to view ecommerce as a market in its own right.

Analysis

When does eco-packaging fail the environment?

As ethical consumption continues to rise, the IWSR analyses eco-packaging innovation and the role it plays in the larger conversation around environmental sustainability

Analysis

Micro trend: indigenous ingredients

Indigenous ingredients native to a particular location offer brands a distinctive and unique selling point. These can vary from fruits and vegetables to herbs and spices, and they’re on the rise.

Analysis

Japan and Australia are the markets to watch for sparkling wine

Italy, Germany and the US lead the global sparkling wine category, as Japan and Australia emerge as key markets to watch

Analysis

Veganism inspires drinks brands to innovate

As more and more people eliminate animal-derived ingredients from their diets, the focus on vegan drinks and cocktail ingredients is increasing too – and there’s an opportunity for brand owners to set themselves apart by highlighting this to consumers.

Analysis

IWSR's top 5 global beverage trends for 2020

IWSR looks at the global trends likely to shape the spirits, beer and wine categories around the world

Analysis

Pernod Ricard drives its Champagne portfolio upwards

On behalf of the IWSR, Alexander Smith, Global Drinks Intel editor, looks at Pernod Ricard’s Champagne strategy and its role in helping to drive premiumisation within the category

Analysis

Wine Consumption in US Declines for First Time in 25 Years [Infographic]

IWSR research shows volume increases for distilled spirits and ready-to-drink products in the US in 2019; beer continues to slip

Analysis

The trends that defined 2019 for IWSR's analysts

IWSR analysts share the industry highlights that have left an impact on them, spanning from gin innovation and rosé preferences to new packaging trends and the craft spirits experience

Analysis

The online retailer landscape: How to choose your route to market in the ecommerce space

IWSR forecasts the ecommerce alcohol channel will be worth US$45.5bn across the top ten markets by 2024. What consumer behaviours are driving online purchases?

Analysis

The categories succeeding in the ecommerce channel

IWSR explores the category leaders in the ecommerce channel, as well as the categories that have further opportunities for growth.

Analysis

Lessons from rosé: What spirits brands can learn from rosé’s success

Rosé remains one of the most potent and far-reaching trends within the wine category. Its growth drivers are impactful reminders of how other alcohol categories can boost market penetration.

Analysis

Changing millennial preferences drive packaging innovation and on-site experiences at US wineries

Growth in still wine has been slowing down over the past few years, prompting US wineries to drive packaging and brand innovation, as well as on-premise experiences, to increase their appeal to younger consumers.

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