The key drivers shaping no/low-alcohol go-to-market strategies
Many brand owners are taking a two-pronged approach to investing in the no/low-alcohol space
Many brand owners are taking a two-pronged approach to investing in the no/low-alcohol space
If leveraged effectively, NFTs could introduce brands to new ways of selling, as well as new ways of engaging with consumers
Spirit-based RTDs drive premiumisation cues
IWSR's analysis of global beverage alcohol category share 2010-21 presents a detailed picture with subtle regional variations
New technology and the fast-growing no-alcohol segment are fuelling the rise of alcohol adjacencies in the US
No/low alcohol continues to outperform full-alcohol and increase share of the total beverage alcohol market
IWSR analyses the key drivers that will shape the global market landscape in 2022
In general, beer performs better in developing markets while spirits outperform in developed markets – largely due to premiumisation efforts by brand owners. However, as IWSR data shows, the story is nuanced.
Younger legal-drinking-age consumers drive shift from ‘traditional’ ecommerce channels to more ‘modern,’ app-led online platforms
Drinks companies are responding to evolving consumer behaviours by moving into previously unexplored categories to diversify their portfolio and mitigate risk
Craft spirits achieve 7% value share of total US spirits market; share of market is expected to almost double by 2025
Spirits companies targeting hard seltzer success may need to fundamentally change their go-to-market and product development strategies.
IWSR analyses the evolving ecommerce landscape as brand owners increasingly invest in the channel
IWSR analyses how channel distribution and marketing plans for no/low spirits may change as the on-premise returns in key markets
With the proposed alcohol tax reform in the UK set to put stronger ABV drinks at a competitive disadvantage, IWSR assesses what this could mean for future consumption