Will the night trade adapt as the on-premise reopens?
As governments start to lay out frameworks for easing on-premise restrictions, it's the night trade, where crowds are core to the concept, that poses additional hurdles to overcome
Analysis
Analysis
Cocktails to-go offer premium drinking experiences in lockdown
Cocktail take-away and delivery options are providing a lifeline to businesses during lockdown, but will the trend survive after regulations ease?
Analysis
Starting from zero: Camden Town Brewery's MD on their expansion into ecommerce
IWSR interviews Camden Town Brewery's MD, who shares his experiences in setting up an online shop, the challenges his team overcame and the impact of Covid-19
Analysis
Drinking in an economic downturn
IWSR analyses the impact of the 2008 financial crash on the beverage alcohol industry and assesses whether similar patterns may unfold in the wake of Covid-19
Analysis
Small-batch producers are forced to be creative in order to survive
As the Covid-19 pandemic unfolds, changes in consumer behaviour are highlighting implications for the medium- and long- term viability and structure of the craft sector.
Analysis
Near Complete Loss of Global On-Trade Has Yet to be Fully Offset by Other Channels
IWSR assesses the ongoing impact of Covid-19 across key markets
Analysis
Status spirits provide growth opportunities and resilience to economic uncertainty
While the long-term impact of COVID-19 on beverage alcohol is yet to be fully known, one segment of the industry that historically tends to be resistant to economic uncertainty is “status spirits,” brands that retail for US$100 or more.
Analysis
Will current shifts in consumer behaviour permanently disrupt the beverage alcohol industry?
The IWSR identifies six key trends that are growing in significance amidst COVID-19, and analyses their potential for long term disruption
Analysis
Brands adapt social media strategies to maintain relevancy amidst COVID-19
Community and honesty are currently more important than lifestyle and image on social media
Analysis
Social drinking at a time of social distancing
As people move their drinking and social habits to the online world, social media content & engagement that offers a sense of discovery, community and social giving will do well in today’s climate.
Analysis
For a resilient ecommerce strategy: think market, not channel
As we see more innovation, investment and consumers moving into the online space, brand owners need to view ecommerce as a market in its own right.
Analysis
Can emerging markets use gin’s UK success as a blueprint for growing the category locally?
IWSR analyses the potential for South Africa and Brazil to replicate gin's UK success
Analysis
When does eco-packaging fail the environment?
As ethical consumption continues to rise, the IWSR analyses eco-packaging innovation and the role it plays in the larger conversation around environmental sustainability
Analysis
Veganism inspires drinks brands to innovate
As more and more people eliminate animal-derived ingredients from their diets, the focus on vegan drinks and cocktail ingredients is increasing too – and there’s an opportunity for brand owners to set themselves apart by highlighting this to consumers.
Analysis
Growth opportunities for the low- and no-alcohol category
Outside of events like Sober for October and Dry January, is there potential for the low- and no-alcohol category to become mainstream?
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
