How will the US beverage alcohol market evolve to meet consumer needs in 2021?
IWSR analyses the key trends driving the US beverage alcohol industry in 2021
Analysis
Analysis
5 key trends that will shape the global beverage alcohol market in 2021
IWSR evaluates the trends and market forces driving the global beverage alcohol industry
Analysis
Global wine trends to watch in 2021
After being hit hard by Covid-19, global consumption of still and sparkling wine is expected to bounce back in 2021. IWSR analyses which trends will be driving the market.
Analysis
Are people really drinking more during the pandemic?
IWSR looks to answer this question with the publication of an in-depth assessment of beverage alcohol consumption and consumer behaviour in 2020
Analysis
What's driving RTD innovation in the US?
IWSR looks at what opportunities there are for premiumisation and diversification within the RTD space in the US
Analysis
Beverage alcohol ecommerce value grows by 42% in 2020, to reach US$24 billion
US forecast to overtake China to become world’s largest beverage alcohol ecommerce market by end of 2021
Analysis
How is canned wine innovation evolving?
As Covid-19 prompts consumers to increasingly shift to on-the-go drink offerings, IWSR looks at how the canned wine space is evolving
Analysis
Hard seltzers drive a resilient US beverage alcohol market in 2020
The country's dominant retail channel and the growth of the Ready-to-Drink (RTD) category, led by hard seltzers, has helped the US beverage alcohol market through the pandemic
Analysis
Beverage alcohol in 2020 performs better than expected
New IWSR forecasts show greater resilience than initially projected, with positive news on impending vaccine potentially pushing beverage alcohol recovery even further
Analysis
How has consumer behaviour in the US changed during the pandemic?
Consumer alcohol consumption in the US during Covid-19 is a reflection of demographics, risk tolerance and appetite for variety
Analysis
Brand owners pivot innovation strategies during the pandemic
Innovation is sustaining brands during Covid-19, but producers are having to radically rethink where and how these products are sold
Analysis
How do local, niche categories find global success?
Heritage and provenance play a vital role in the development of beverage categories, but they offer no guarantee of achieving global success without the support and investment of multinational drinks companies.
Analysis
Seasonal Flavour Trends Drive New Product Launches
Expect to see more hard seltzers tapping into Autumnal flavour trends, as well as hyper-local variants and more niche seasonal flavours
Analysis
Beer demand escalates online: key considerations for brewers refining their online strategy
In markets around the world, one of the legacies of Covid-19 will be a consumer now proficient in buying beverage alcohol online
Analysis
What does the future of rosé look like in the US?
Interest in rosé wine continues to gather pace, as new product launches help to premiumise the category and as spirits tap into rosé-like attributes
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
