23/03/2023

IWSR Strengthens Its Consulting/Data and Analytics Capabilities with Appointment of Industry Leaders

Marten Lodewijks and Luke Tegner join IWSR’s Consulting Division

15 March 2023 – IWSR Drinks Market Analysis, the leading global beverage alcohol data and insights specialist, today announced the appointment of Marten Lodewijks as Director of Consulting Americas, and Luke Tegner as Director of Consulting Rest of World.  

Lodewijks and Tegner bring with them decades of beverage alcohol industry expertise. Previously the Global Strategy and Insights Director at AB-InBev, Lodewijks led the growth strategy for the company’s premium brand and total beverage alcohol (TBA) portfolio. This follows strategic positions at SABMiller, where Lodewijks developed the commercial category strategies for SABMiller in Latin America and Western Europe, as well as the company’s alcohol moderation strategy. Lodewijks’ background is in consulting, having spent 8 years at Monitor Deloitte & Prophet.  

Tegner has held leadership roles across the wines and spirits industry. As Group Marketing Director – Wine & Spirits at Berry Bros. & Rudd, Tegner was responsible for growing the company’s fine wine and premium spirits portfolio. He previously served as a Director at Cutty Sark International, where he developed The Glenrothes into the world’s fastest growing single malt, and also led the creation of the multiple award-winning No.3 London Dry Gin.  

As Directors of Consulting at IWSR, Lodewijks and Tegner will be responsible for helping to inform IWSR’s clients’ strategic planning and investment decisions. Through the deployment of IWSR’s proprietary market data and consumer driver data, Lodewijks and Tegner will provide insight into how specific market forces, industry trends and consumer behaviours are shaping the beverage alcohol landscape, and the opportunities and risks at play.  

Mark Meek, CEO, IWSR Drinks Market Analysis, commented: “IWSR has a world class executive team with significant depth of experience. The appointments of Lodewijks and Tegner help to shape the next stage of growth for IWSR, and add to our expertise in using our proprietary data to provide strategic insight to the beverage alcohol industry. Lodewijks and Tegner bring with them decades of specialist expertise, excelling at using data to address growth challenges. I look forward to having them join our Senior Leadership Team as we continue to deliver long-term value for all our stakeholders.”   

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About IWSR

For over 50 years, IWSR has been trusted by the leaders of global beverage alcohol businesses as an integral part of their strategic planning and decision-making processes. We uniquely combine our proprietary longitudinal market data, consumer insights and AI-enhanced data science, with valuable on-the-ground human intelligence in over 160 markets worldwide, to decipher what is really happening in the global beverage alcohol market. With access to our data, clients from across the drinks industry, including multinational spirits, beer, and wine businesses; packaging and ingredient manufacturers; distributors; and financial institutions, plan their strategies and future investment with a reliable, consistent and complete understanding of the global landscape.