Radius – Product Innovation Tracker


Discover the latest product launches, category trends, innovations and on-premise trends

Radius Quarterly Report - Issue 36 - November 2018

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Radius, the IWSR's innovation tracker, brings you the latest product launches and new consumer trends driving the market.


Trend Radar

Trend: The Rise of Rum

Trend: Redefining Masculinity

Trend: Zero-proof Spirits Update

Micro Trend: Craft RTD Cocktails

Micro Trend: Piña Coladas Re-imagined


Also Featured

Round-Up: Bar Convent Berlin 2018

Round-Up: TFWA Cannes 2018

Q&A: Nick Williamson, Marketing Director Campari UK

Want to know more?

For subscription enquiries, contact Graziella Jeffery

Graziella Jeffery, Business Development Director

Graziella has a very strong international background which is a prerequisite when dealing with a global market like the wine and spirits industry.

She is French Italian, and has also lived in Spain. She has travelled extensively to meet clients in Europe and the US when she used to work in the pharmaceutical industry as an account manager selling syndicated research and consultancy to international companies.

Email: graziella@theiwsr.com
Telephone: +44 (0)20 7689 6834



For editorial enquiries, contact Paul Louis

Paul Louis, Director – Vandal Europe

Paul is a co-founder of Radius and manages the European office. He has over 20 years' marketing and research experience and spent valuable years at MTV in the interactive team where he headed up digital marketing and the MTV websites. He is passionate about food and drink and is a keen amateur mixologist and cook.

Email: paul@vandal-online.com