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Who is winning from the moderation trend?
IWSR analyses recruitment into the no- and low-alcohol market, and the implications for the beverage alcohol industry
Key trends for wine in 2023 and beyond
IWSR analysis shows that long-term challenges persist, but premiumisation continues and there are signs of a post-Covid rebound in some markets
‘Better for me, better for the world’ – could this be the trend of the future?
Younger LDA consumers are increasingly being drawn to beverage alcohol products that embody converging trends around wellbeing, provenance and environmental awareness
The trends that defined 2019 for IWSR’s analysts
IWSR analysts share the industry highlights that have left an impact on them, spanning from gin innovation and rosé preferences to new packaging trends and the craft spirits experience
Trend: Hard Tea & Coffee
The global ready-to-drink coffee and tea categories are expanding, and within that, brands are launching alcoholic takes on cold brew, lattes, green tea and more
Global Spirits 2019 Trends to Watch: Part 2
Tariffs impact American whiskey; developing markets offer growth opportunities; Brexit looms
Global Spirits 2019 Trends to Watch: Part 1
The appetite for premiumisation remains strong, but the bubble may be bursting on UK gin; a word of caution for tequila
Bevtrac
IWSR Bevtrac enables you to understand how and why the market is evolving and who is driving these changes. Combining IWSR's proprietary granular market data with consumer data allows you...
Moderation: is it generational or universal?
IWSR analyses the demographics behind the moderation trend
No-alcohol share of overall alcohol market expected to grow to nearly 4% by 2027
Almost a fifth of all no-alcohol consumers in 2023 were new entrants to the category
Significant negative shift seen in alcohol spending behaviour amid signs that it may be temporary
IWSR’s ongoing tracking of alcohol consumer behaviour shows “economic moderation” is top of mind
Alcohol ecommerce growth moderates, but still set to outperform overall market
Value of ecommerce to increase by $7.5bn over the next five years across key markets, to reach nearly $40bn by 2027
RTD category will hit US$40bn by 2027, driven by growth in cocktails/long drinks and premium products
IWSR analysis shows that the growth drivers for the ready-to-drink alcohol category are shifting as the market matures and consumers broaden their repertoire
How is Gen Z approaching beverage alcohol?
IWSR data shows that a significant proportion of LDA Gen Z consumers are now avoiding alcohol altogether, although there are wide variations between countries
Home consumption vs the on-trade: have pandemic behaviours become entrenched?
IWSR analyses the regional trends in consumer attitudes towards the on-premise
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