‘Better for me, better for the world’ – could this be the trend of the future?

Younger LDA consumers are increasingly being drawn to beverage alcohol products that embody converging trends around wellbeing, provenance and environmental awareness

The trends that defined 2019 for IWSR’s analysts

IWSR analysts share the industry highlights that have left an impact on them, spanning from gin innovation and rosé preferences to new packaging trends and the craft spirits experience

Trend: Hard Tea & Coffee

The global ready-to-drink coffee and tea categories are expanding, and within that, brands are launching alcoholic takes on cold brew, lattes, green tea and more

Global Spirits 2019 Trends to Watch: Part 2

Tariffs impact American whiskey; developing markets offer growth opportunities; Brexit looms

Global Spirits 2019 Trends to Watch: Part 1

The appetite for premiumisation remains strong, but the bubble may be bursting on UK gin; a word of caution for tequila

The 8 drivers of change for beverage alcohol in 2023 and beyond

IWSR data shows shifts in the key trends shaping the global industry

Consumers choose to drink less to save more

Consumers opt for moderation and selective consumption as key economising strategies amidst rising inflation

Premiumisation continues across beverage alcohol, but shows signs of slowing down in Q4 2022 onwards

IWSR data shows early signs of down-trading in select categories

Beverage alcohol ecommerce value to grow by a third over the next five years, despite weaker macroeconomic outlook

New IWSR data shows consumer drivers for purchasing online are starting to shift in favour of value-seeking, as costs of living increase

Led by spirit-based RTDs, value growth of ready-to-drink category outpaces volume growth

RTD category value will increase by an additional US$11.6bn over the next five years

Consumer Barometer Price Sensitivity Study

Consumer Barometer Price Sensitivity Study Rising energy costs, inflation and the cost of living are impacting consumer choices as well as the wider industry. To help you better understand consumer...

Growth drivers for the global beer industry in 2022 and beyond

IWSR analyses the drivers and outlook of the global beer category

What’s next for tequila?

IWSR analyses the growth drivers for the global tequila category

Sources of RTD innovation

New RTD products are increasingly driven by sustainability, flavour and premiumisation trends

Gin growth to come from non-traditional markets

As the gin boom cools in established markets such as the UK and Spain, growth opportunities emerge in a number of non-traditional markets, including Brazil and India.
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