‘Better for me, better for the world’ – could this be the trend of the future?

Younger LDA consumers are increasingly being drawn to beverage alcohol products that embody converging trends around wellbeing, provenance and environmental awareness

The trends that defined 2019 for IWSR’s analysts

IWSR analysts share the industry highlights that have left an impact on them, spanning from gin innovation and rosé preferences to new packaging trends and the craft spirits experience

Trend: Hard Tea & Coffee

The global ready-to-drink coffee and tea categories are expanding, and within that, brands are launching alcoholic takes on cold brew, lattes, green tea and more

Global Spirits 2019 Trends to Watch: Part 2

Tariffs impact American whiskey; developing markets offer growth opportunities; Brexit looms

Global Spirits 2019 Trends to Watch: Part 1

The appetite for premiumisation remains strong, but the bubble may be bursting on UK gin; a word of caution for tequila

Consumer Barometer Price Sensitivity Study

Consumer Barometer Price Sensitivity Study Rising energy costs, inflation and the cost of living are impacting consumer choices as well as the wider industry. To help you better understand consumer...

Growth drivers for the global beer industry in 2022 and beyond

IWSR analyses the drivers and outlook of the global beer category

What’s next for tequila?

IWSR analyses the growth drivers for the global tequila category

Sources of RTD innovation

New RTD products are increasingly driven by sustainability, flavour and premiumisation trends

Gin growth to come from non-traditional markets

As the gin boom cools in established markets such as the UK and Spain, growth opportunities emerge in a number of non-traditional markets, including Brazil and India.

Innovators in no/low-alcohol aim to build on the category’s success in the US

With consumer interest and acceptance growing, and companies innovating to push the category forward, the future looks bright for no/low alcohol drinks in the US

Fewer younger LDA drinkers are entering the wine category – does it matter?

As wine faces increasing competition, brand owners need to engage an evolving audience

The key drivers shaping no/low-alcohol go-to-market strategies

Many brand owners are taking a two-pronged approach to investing in the no/low-alcohol space

Premiumisation and the rise of RTDs drive shifts in category share

IWSR's analysis of global beverage alcohol category share 2010-21 presents a detailed picture with subtle regional variations

No- and Low-Alcohol in Key Global Markets Reaches Almost US$10 Billion in Value

No/low alcohol continues to outperform full-alcohol and increase share of the total beverage alcohol market
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