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Radius Micro Trend: Craft RTD Cocktails
The category offers significant opportunities
Global beverage alcohol shows subdued growth 2022-2027, whilst value outlook is more positive
India, Mexico and Brazil take over from the US and China as volume growth drivers; US and China remain key to the industry’s value growth
How has Chinese consumer sentiment shifted since the end of lockdown restrictions in 2022?
IWSR analyses changes in consumer price sensitivity and sentiment amongst Chinese alcohol consumers
Key statistics: the no-alcohol and low-alcohol market
IWSR analyses the growth drivers for the no/low-alcohol market
Consumer confidence in the US remains broadly positive
Early findings from IWSR’s Consumer Barometer Price Sensitivity Wave 2 Tracker
Factors shaping new product development for the no-alcohol category
IWSR analyses innovation within the global no-alcohol market, including the influence of the cocktail trend and the pre-dinner occasion
Online alcohol sales in the US normalise after a surge during Covid-19 lockdowns
Growth will continue, with particularly strong prospects for beer and spirits
Key trends for wine in 2023 and beyond
IWSR analysis shows that long-term challenges persist, but premiumisation continues and there are signs of a post-Covid rebound in some markets
Brewers adapt to changing drinking patterns
IWSR analyses the strategies and innovation driving the beer market
Innovation drives opportunities for Australia’s no-alcohol market
The large heritage low-alcohol segment is losing share to no-alcohol, as new big brand and craft products come to market
Key drivers for the US no/low-alcohol market
Increasing consumer awareness, NPD, and greater product availability drive opportunities for no/low-alcohol in the US
Key trends for beer in 2023
IWSR analyses the key drivers for the global beer market
US alcohol sales in 2022 led by premium spending across all categories
Spirits continue to grow led by agave and whisky, while moderation trend fuels no-alcohol beer and lower ABV options across RTDs and wine
No- and low-alcohol category value surpasses $11bn in 2022
New IWSR data shows no/low-alcohol consumption will increase by a third by 2026, spearheaded by the growth of no-alcohol products
The 8 drivers of change for beverage alcohol in 2023 and beyond
IWSR data shows shifts in the key trends shaping the global industry
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