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Consumers choose to drink less to save more
Consumers opt for moderation and selective consumption as key economising strategies amidst rising inflation
Premiumisation continues across beverage alcohol, but shows signs of slowing down in Q4 2022 onwards
IWSR data shows early signs of down-trading in select categories
Beverage alcohol ecommerce value to grow by a third over the next five years, despite weaker macroeconomic outlook
IWSR data shows consumer drivers for purchasing online are starting to shift in favour of value-seeking, as costs of living increase
Consumers turn to “selective uptrading” amidst rising inflation
Early findings from IWSR’s Consumer Price Sensitivity Barometer
Economic tensions are high. What does this mean for premium beverage alcohol in the US?
New IWSR analysis shows that despite inflation rising around the world, there could be reasons for optimism among premium alcohol brand owners
Growth drivers for the global beer industry in 2022 and beyond
IWSR analyses the drivers and outlook of the global beer category
Sources of innovation in dynamic no-alcohol markets
Germany dominates no-alcohol volumes, but the greatest innovation in the no-alcohol space is to be found in smaller dynamic markets
What’s next for tequila?
IWSR analyses the growth drivers for the global tequila category
A focus on value over volume will drive growth across beverage alcohol
IWSR data shows that pricing strategies by category, demographic and market will be more critical than ever for 1–5-year business growth plans.
Can soju ride the Korean cultural wave to find success in global markets?
IWSR expects soju volumes to grow in a number of APAC markets over the next five years, as brand owners tap into K-pop and focus on flavour innovation
The rise of pink tequila
Tequila is the latest category to join the pink liquid drinks trend, as producers explore different methods for giving their spirit a touch of colour, and sometimes additional flavour
Gin growth to come from non-traditional markets
As the gin boom cools in established markets such as the UK and Spain, growth opportunities emerge in a number of non-traditional markets, including Brazil and India.
Global beverage alcohol rebounds, with value reaching US$1.17 trillion
New IWSR data reinforces alcohol’s resilience and status as an affordable luxury, as value growth significantly outpaces volume growth
The Platinum Jubilee: What are Brits drinking in celebration, and how has this changed from past Jubilees?
IWSR analyses how alcohol consumption in the UK has changed between the Golden Jubilee year of 2002, the Diamond Jubilee of 2012, and this year’s Platinum Jubilee.
Innovators in no/low-alcohol aim to build on the category’s success in the US
With consumer interest and acceptance growing, and companies innovating to push the category forward, the future looks bright for no/low alcohol drinks in the US
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