Are hard kombuchas the next better-for-you hard seltzer?

While still a small category relative to hard seltzers, hard kombuchas tend to be positioned at a premium price-point, enhancing value for brand owners

Australia and China underpin ongoing resilience for Asia Pacific beverage alcohol market

Beverage alcohol volume to grow over +2% in Asia Pacific in 2021

US total beverage alcohol consumption in 2020 was the largest volume gain in nearly 20 years

Driven by consumer demand for flavour, convenience, and better-for-you options, key beverage alcohol segments were accelerated by the increase in at-home occasions in 2020 in the US

Global beverage alcohol expected to gain +3% volume in 2021

Resilience in key markets and brand owners’ swift response to changing market conditions leads IWSR to forecast alcohol consumption to grow by +1.5% CAGR 2021-2025

How is the hard lemonade trend evolving?

The lemonade flavour has become increasingly popular in beverage alcohol, with hard seltzers, RTDs and other beverage categories tapping into the trend. IWSR investigates what’s driving it and where it...

Increasing demand for nostalgic flavours in drinks

Nostalgic flavours such as peanut butter, lemonade and chocolate have become increasingly popular during the pandemic. IWSR looks at how the trend is manifesting in different beverage categories.

The US and China offer resilience and opportunity for drinks groups

Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.

Do consumers prefer no-alcohol over low-alcohol products?

IWSR assesses the performance of the no- and low-alcohol segments, and the different consumer drivers at play.

Evolution of hard seltzers in the US [infographic]

IWSR takes a deeper look at the evolution of the hard seltzer category and its growth drivers in the US

Why have Diageo and Heineken invested in Ranch Water?

IWSR takes a closer look at the Ranch Water cocktail trend, and asks whether it has the potential to further drive tequila’s popularity, while leveraging the RTD boom

How will the on-premise business model change post-Covid-19?

As restrictions imposed during the pandemic ease across the UK, IWSR asks how the on-premise business model will change

Research finds untapped occasions for no/low alcohol category

There is an opportunity for no/low alcohol brands to compete in new spaces unavailable to traditional strength alcohol

New ready-to-drink products promote “pure ingredients” as category evolves

As the RTD market (which includes FABs, hard seltzers, premix cocktails and long drinks) continues to grow, brand owners are changing the way they position their brands

Opportunities for beer in 2021 & beyond

IWSR analyses the outlook for the global beer category

How Asian drinks brands are targeting new markets

As wine, beer and spirits producers from Asia look to diversify and expand their businesses, IWSR examines what it takes for them to succeed at an international level
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