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Key Trends Driving the Global Beverage Alcohol Industry in 2022
IWSR analyses the key drivers that will shape the global market landscape in 2022
Led by the US, beverage alcohol ecommerce value expected to grow +66% across key markets 2020-2025
Younger legal-drinking-age consumers drive shift from ‘traditional’ ecommerce channels to more ‘modern,’ app-led online platforms
Drinks companies diversify as category lines blur
Drinks companies are responding to evolving consumer behaviours by moving into previously unexplored categories to diversify their portfolio and mitigate risk
Should spirits companies adopt FMCG strategies to win in hard seltzer space?
Spirits companies targeting hard seltzer success may need to fundamentally change their go-to-market and product development strategies.
How will activation strategies for no/low-alcohol spirits evolve?
IWSR analyses how channel distribution and marketing plans for no/low spirits may change as the on-premise returns in key markets
Who are the winners and losers of the UK’s alcohol duty overhaul?
With the proposed alcohol tax reform in the UK set to put stronger ABV drinks at a competitive disadvantage, IWSR assesses what this could mean for future consumption
Brewers turn to product diversification to secure long-term growth in the US
IWSR analyses the outlook of the beer industry in the US
Hard Seltzers Are Evolving, Not Dying
IWSR analyses the evolution and future of the hard seltzer category in the US
Vodka’s premiumisation challenges and convergence with hard seltzers
Premium-plus vodka brand owners in the US need to bring fresh innovations to the market in order to reconnect with consumers
Growth opportunities for the global beer industry
The global beer industry needs to sharpen its focus on no/low products, at-home consumption and product diversification to drive post-pandemic recovery
Tequila volume overtakes bourbon and rum in the US – why?
Agave-based spirits are now the third largest spirits category in the US
Consumer curiosity underpins ecommerce evolution
Specialist drinks ecommerce platforms have seen a notable shift in the reach and scope of their businesses. IWSR speaks with UK-based drinks ecommerce platform, Master of Malt, about how online...
Are hard kombuchas the next better-for-you hard seltzer?
While still a small category relative to hard seltzers, hard kombuchas tend to be positioned at a premium price-point, enhancing value for brand owners
Australia and China underpin ongoing resilience for Asia Pacific beverage alcohol market
Beverage alcohol volume to grow over +2% in Asia Pacific in 2021
US total beverage alcohol consumption in 2020 was the largest volume gain in nearly 20 years
Driven by consumer demand for flavour, convenience, and better-for-you options, key beverage alcohol segments were accelerated by the increase in at-home occasions in 2020 in the US
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