Hard seltzers drive a resilient US beverage alcohol market in 2020

The country's dominant retail channel and the growth of the Ready-to-Drink (RTD) category, led by hard seltzers, has helped the US beverage alcohol market through the pandemic

Beverage alcohol in 2020 performs better than expected

New IWSR forecasts show greater resilience than initially projected, with positive news on impending vaccine potentially pushing beverage alcohol recovery even further

Brand owners pivot innovation strategies during the pandemic

Innovation is sustaining brands during Covid-19, but producers are having to radically rethink where and how these products are sold

Seasonal Flavour Trends Drive New Product Launches

Expect to see more hard seltzers tapping into Autumnal flavour trends, as well as hyper-local variants and more niche seasonal flavours

What does the future of rosé look like in the US?

Interest in rosé wine continues to gather pace, as new product launches help to premiumise the category and as spirits tap into rosé-like attributes

Countries focus on safely reinvigorating global beverage alcohol sector

Key highlights from IWSR's latest Covid-19 Market Impact Snapshot report

Paper bottle innovation brings sustainable packaging to the forefront

IWSR research shows that environmental concerns are having an increasing influence on consumer purchasing decisions

US channel splits will likely be permanently impacted by Covid-19

IWSR examines a trend towards off-premise gains over last 20+ years, now accelerated by on-premise losses

Hard seltzers: A beverage alcohol category or lifestyle movement?

IWSR assesses whether the hard seltzer category has morphed into a lifestyle movement, and if so, what implications does this have for brand owners competing in this space?

What we do

[table id=2 responsive=stack /] Leaders from across the global beverage alcohol industry rely on our data to: Understand the current and future market for beverage alcohol across wine, spirits, beer,...

Covid-19 will create far-reaching impact on global beverage alcohol consumption

IWSR assesses the impact of Covid-19 on six key macro trends driving and shaping the global beverage alcohol industry

Opportunities for Japan’s No-Alcohol Segment [Infographic]

In July 2020, the first non-alcoholic bar opened in Japan. IWSR looks at what is driving the segment in the world’s 4th largest non-alcoholic beer market

‘Better for me, better for the world’ – could this be the trend of the future?

Younger LDA consumers are increasingly being drawn to beverage alcohol products that embody converging trends around wellbeing, provenance and environmental awareness

Easing out of lockdown: the consumer at the forefront

As governments ease lockdown restrictions for the on-premise, IWSR examines the role of the consumer across different markets

Will hard seltzers resonate with the UK market?

Volume consumption of hard seltzers in the US increased by 200% in 2019. As hard seltzers increasingly enter the UK market, IWSR assesses how brands may need to adapt their...
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