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Easing out of lockdown: the consumer at the forefront
As governments ease lockdown restrictions for the on-premise, IWSR examines the role of the consumer across different markets
Will hard seltzers resonate with the UK market?
Volume consumption of hard seltzers in the US increased by 200% in 2019. As hard seltzers increasingly enter the UK market, IWSR assesses how brands may need to adapt their...
Easing out of restrictions: putting theory to the test
What considerations should brand owners take as restrictions begin to relax across global markets?
Global beverage alcohol is not expected to rebound until 2024
Global alcohol consumption grew last year, however, new IWSR research forecasts that Covid-19 will push 2019 volume gains back by 5 years
Cocktails to-go offer premium drinking experiences in lockdown
Cocktail take-away and delivery options are providing a lifeline to businesses during lockdown, but will the trend survive after regulations ease?
Consumers may be slow to return to the on-premise even as regulations ease
Even as restaurants and bars slowly start to open in some markets, there are signs that easing restrictions has not been met with overwhelming enthusiasm
Hard kombucha taps into the wellness wave
As the wellness trend shapes consumer purchasing decisions, IWSR analysts expect hard kombucha's popularity to increase, primarily driven by a consumer preference for mindful drinking and healthier lifestyles.
Can hard seltzers dominate outside the US?
The meteoric rise of hard seltzers, or hard sparkling water, in the US has been enabled by a confluence of trends. The IWSR analyses whether the drink's popularity could be...
Ready-to-Drink Alcohol Strategic Study
From flavour to function, the RTD category, including hard seltzers, is growing as consumer demand for convenience is growing at an ever-increasing pace. Driven by factors such as wellness, cocktail...
Japan and Australia are the markets to watch for sparkling wine
Italy, Germany and the US lead the global sparkling wine category, as Japan and Australia emerge as key markets to watch
IWSR’s top 5 global beverage trends for 2020
IWSR looks at the global trends likely to shape the spirits, beer and wine categories around the world
Scotch whisky struggles to succeed in South Korea
With Edrington’s announcement to exit South Korea, IWSR analyses the market shifts driving the South Korean beverage alcohol industry
Wine Consumption in US Declines for First Time in 25 Years [Infographic]
IWSR research shows volume increases for distilled spirits and ready-to-drink products in the US in 2019; beer continues to slip
The trends that defined 2019 for IWSR’s analysts
IWSR analysts share the industry highlights that have left an impact on them, spanning from gin innovation and rosé preferences to new packaging trends and the craft spirits experience
Hard seltzers, opportunity in Africa and tariff troubles
Highlights from the IWSR Forecasting the Future Seminar in London
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