Status Spirits Strategic Study

Identify how to best tap into the high value this market offers.

This Strategic Study arms you with a detailed analysis of the key trends, consumer behaviours and global forces driving the market in the Global Travel Retail channel as well as in 7 key countries: China, Japan, Russia, Taiwan, UK, US, and France.

Dive into category developments and key assessments of the market drivers and inhibitors for 9 key categories: baijiu, Cognac/Armagnac, rum, Irish whiskey, Japanese whisky, Scotch whisky, US whiskey, tequila, and Champagne.

Status is defined as a product priced above $50 / bottle; split out by affordable luxury (below $1000/bottle) and investment products (above $1000/bottle).

This strategic study will enable you to:

• Support business strategy development with hard data
• Identify opportunities in this niche but valuable segment
• Understand the market structure and dynamics
• Learn what drives consumer purchase decision-making

Each country (and global travel retail) deep-dive will provide:

• Category breakdown
• Key market environment context
• Status Spirits volume and value analysis
• Identification of key channels, category splits and market trends
• Benchmark of key price segments
• Overview of competitive landscape and leading brands
• Insight into consumer behaviour
• 10-year market view: 2014-2023
• IWSR analysis of key growth drivers

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