Trend: Hard Tea & Coffee

The global ready-to-drink coffee and tea categories are expanding, and within that, brands are launching alcoholic takes on cold brew, lattes, green tea and more

Hard coffees and teas range from ‘better-for-you’ craft products that tap into the ‘healthy halo’ of positive ingredients such as green tea, to caffeinated coffee hybrids from big brewers. What all of them have in common is a link back to the ever popular coffee and tea categories, which are both growing.

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