This is a preview of our full press release. You can read the full press release here.
Bartenders are not only an increasingly powerful influence on consumer choice and purchase, they’re also an important window into current and future drink trends. IWSR has just released a comprehensive bartender study conducted across the US that examines trends, most-mentioned brands and consumer preferences.
The research included in-depth and in-person qualitative bartender interviews, cocktail menu analysis, and on-premise consumption metrics across different categories of establishments (from craft bars to neighbourhood restaurants), in 15 US cities.
IWSR research showed that consumer preference for brands is regionally varied across the US, but bartenders across the country report that the products most often called include:
- Whiskey: Maker’s Mark, Jameson, Bulleit, Woodford Reserve, Buffalo Trace
- Vodka: Tito’s, Ketel One, Grey Goose, Absolut
- Tequila: Casamigos, Don Julio, Patrón, Espolon
- Gin: Bombay Sapphire, Bluecoat, Plymouth, Tanqueray, Hendrick’s
- Other: Aperol, Campari, White Claw
The study also yielded several key national trends:
To learn more about our US Bartender Strategic Study, click here.
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