Bartenders highlight the most called-for brands in the on-premise across 15 key US cities

IWSR's US Bartender Strategic Study examines trends, most-mentioned brands, and top consumer preferences across the United States

This is a preview of our full press release. You can read the full press release here.


Bartenders are not only an increasingly powerful influence on consumer choice and purchase, they’re also an important window into current and future drink trends. IWSR has just released a comprehensive bartender study conducted across the US that examines trends, most-mentioned brands and consumer preferences.

The research included in-depth and in-person qualitative bartender interviews, cocktail menu analysis, and on-premise consumption metrics across different categories of establishments (from craft bars to neighbourhood restaurants), in 15 US cities.

IWSR research showed that consumer preference for brands is regionally varied across the US, but bartenders across the country report that the products most often called include:

  • Whiskey: Maker’s Mark, Jameson, Bulleit, Woodford Reserve, Buffalo Trace
  • Vodka: Tito’s, Ketel One, Grey Goose, Absolut
  • Tequila: Casamigos, Don Julio, Patrón, Espolon
  • Gin: Bombay Sapphire, Bluecoat, Plymouth, Tanqueray, Hendrick’s
  • Other: Aperol, Campari, White Claw


The study also yielded several key national trends:

IWSR 4 Key Trends for the US On-premise


To learn more about our US Bartender Strategic Study, click here.


You may also be interested in reading:

IWSR’s top 5 US beverage trends for 2020

What consumers want: US bartenders divulge what’s driving sales in the on-premise

Cocktail innovation: spices and savoury notes are the flavour profiles to watch on both coasts of the US


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