Wine Consumer Strategic Reports
Multi-market annual reports focusing on key topics impacting the wine industry
- Wine ecommerce
- Low- and no-alcohol wine
- SOLA: Opportunities in sustainable, organic and alternative wine
- Global Compass: wine market attractiveness
The Wine E-commerce report brings together usage and attitude data about online shoppers in key wine consumption markets with detailed consumer profiles. This report includes our viewpoint, management summary and individual market sections covering online buyer demographics, and online wine-buying behaviour.
The Opportunities in Lower and No-Alcohol Wine analyses consumers’ views on alcohol moderation and the low- and no-alcohol wine sectors. Over 16,000 regular wine drinkers across 18 wine markets were analysed, and this report dives into more detail for Australia, Canada, Germany, Japan, the UK and the US.
The SOLA: Opportunities in Sustainable, Organic and Alternative Wine report looks at wine consumer attitudes towards 13 types of alternative wines by surveying 20,000 regular wine drinkers across 19 markets. Using four measures (awareness, intent to purchase, purchase consideration and affinity), our SOLA Wine Opportunity Index shows which alternative wine types have the strongest market potential.
The Global Compass report is designed to help wine businesses compare the opportunities offered by different wine consumption markets. This report serves as a reference guidebook which shows the top 50 most attractive wine markets globally. This ranking is based on socio-economic factors and wine market factors that are combined to deliver the weighted attractiveness model, providing a snapshot of the global wine market at this moment.
What our clients say
“The wine consumer reports are clear and insightful, and used by a range of people in our business. The deep expertise of the team in covering the wine industry worldwide is extremely valuable. As well as the country reports, the special reports are great at clarifying many of the key issues in wine“ Wine producer, Australia