How our clients use our wine consumer tracking:
Longitudinal tracking of consumer attitudes to your wine brand, varietal, region, and/or country
- Track key consumer drivers that impact brand, region and category choice by channel, price point, and occasion over time.
- Monitor shifts in affinity, awareness (prompted & unprompted), consideration, purchase, consumption and recommendation across countries and within your target markets.
- Benchmark against your competition.
Go-to-market strategic planning
- Define target consumers and track their behaviour preferences and purchase drivers
- Demonstrate consumer insight with retail customers, with analysis of profiling metrics such as demographics, channel usage, purchasing cues, spend and repertoire.
- Drill into price sensitivity – understand consumer sensitivity to price points and how this is shifting over time as your market(s) are impacted by changes in macroeconomic and political factors.
- Based on longitudinal trends, understand the potential impact of introducing new brand concepts, such as new packaging, labels, and closures. Test consumer perception of current and alternative brand assets.
Measuring your market impact
- Track your KPI performance over time, such as brand quality perception, affinity, purchase rates, and awareness.
- Track consumer sentiment to your brand
- Monitor the impact of your brand marketing activity
About wine consumer tracking
IWSR wine consumer tracking is uniquely positioned to give you longitudinal insight into how your wine brand, origin, style, or region is perceived by consumers, and how sentiment and behaviour is shifting over time.
Exclusively focused on beverage alcohol, our wine consumer division has decades of specialist expertise in wine consumer behaviour quantitative and qualitative research.
We own the world’s longest-running global wine consumer survey, which means we are able to map consumer insights specific to your brand against our proprietary market and consumer research database. This enables you to benchmark your brand against your competitive landscape and gain exclusive insight into how overall wine consumer attitudes are shifting over time.
Our ongoing surveys track the following markets:
Still wine markets
Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Ecuador, Finland, France, Germany, Hong Kong, India, Italy, Ireland, Japan, Kenya, Mexico, New Zealand, Netherlands, Nigeria, Norway, Paraguay, Peru, Poland, Portugal, Russia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, UK, US, Vietnam
Sparkling wine markets
Australia, Brazil, Canada, France, Germany, Japan, UK, US
Wave deadlines for clients
Bespoke questions and or markets can be added to the survey or custom surveys programmed to fit your needs
| Wave: | Deadline: |
| January 2024 | Dec 22, 2023 |
| April 2024 | Mid-February 2024 |
| May 2024 (sparkling wine) | Mid-April 2024 |
| July 2024 | Mid-June 2024 |
| October 2024 | Mid-September 2024 |
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