02/10/2025
IWSR Speakeasy: Thriving in a fast-changing market
In this IWSR Speakeasy episode Radius editor Claudine Ben-Zenou explores the evolving landscape of drinks innovation, from unexpected flavours to fast-paced trends and crossover categories reshaping consumer expectations.
In this episode of IWSR Speakeasy, Richard Halstead COO Consumer Insights talks to IWSR Radius Editor Claudine Ben-Zenou to dive into the latest innovation trends shaping the future of beverage alcohol.
Chapters
0:00 Meet Claudine Ben-Zenou, Radius Editor
2:00 What is Radius?
4:30 What’s in a Radius report?
6:30 What are the key trends of today?
9:05 Previously niche trends you now can’t ignore
10.50 Expanding reach to new consumers through category crossover
12:15 The rise of surprising savoury flavours and playfulness
17.40 Embracing the fast pace of innovation
The above analysis reflects IWSR data from the 2025 data release. For more in-depth data and current analysis, please get in touch.
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CATEGORY: All | TREND: Innovation |
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