The IWSR Global Trends Report looks at the drivers and disruptors shaping the global beverage alcohol market and the evolution and innovation within them, under the umbrella of 6 macro trends: premiumsation, digital and ecommerce, evolving lifestyles, external pressures, social drinking experiences, and health and ethics.
The Global Trends Report enables you to:
- Identify the most impactful emerging and developing macro and sub-trends
- Understand how these underlying consumption drivers are affecting category performance
- Understand the interplay between emerging industry themes
- Anticipate future development and outcomes
- Engage with targeted brand case studies
- Explore opportunities for innovation, new product development or geographic expansion
The Global Trends Report covers:
- The key macro trends, their global reach and the impact on industry evolution
- Shifts in sub-trends and their local nuances around the world
- The consumer habits and demands which are driving the market
- Focus markets and local themes underpinning industry performance