The IWSR

What we do

The intelligence behind the numbers – the IWSR tracks total beverage alcohol trends through granular volume, value and forecast data and insights spanning over 150 countries, to help our clients better plan and grow their business

Capabilities

We are the leading market information source for the spirits, wine and beer industry, providing decision makers in the world’s major drinks companies with essential analysis and market insights. Our local market expertise is unrivalled and our data is regarded as industry standard.

Our clients say the IWSR is their go-to source for:

  • Benchmarking performance in categories and markets
  • Looking at market entry opportunities
  • New product development
  • Where they stack up versus competitors
  • Portfolio gap analysis
  • Market indexing and 'size of the prize' analysis
  • Identifying trends across the industry
  • M&A analysis

With over 40 years of industry knowledge and relationships, the IWSR knows the beverage alcohol market better than anyone. We can help you identify and answer key business questions and give you the tool and knowledge to navigate the dynamic and ever-changing industry.

North America

  • Canada
  • United States

Central America

  • Belize
  • Costa Rica
  • El Salvador
  • Guatemala
  • Honduras
  • Mexico
  • Nicaragua
  • Panama

South America

  • Argentina
  • Brazil
  • Bolivia
  • Chile
  • Colombia
  • Ecuador
  • French Guiana
  • Guyana
  • Paraguay
  • Peru
  • Suriname
  • Uruguay
  • Venezuela

Caribbean

  • Antigua
  • Aruba
  • Bahamas
  • Barbados
  • Bermuda
  • British Virgin Islands
  • Cayman Islands
  • Cuba
  • Curacao
  • Dominican Republic
  • Grenada
  • Guadeloupe
  • Haiti
  • Jamaica
  • Martinique
  • Puerto Rico
  • St. Kitts & Nevis
  • St. Lucia
  • St. Maarten
  • St. Vincent
  • Trinidad & Tobago
  • US Virgin Islands

Africa

  • Morocco
  • Namibia
  • South Africa
  • Tunisia
  • Sub-Saharan Africa

Middle East

  • Albania
  • Austria
  • Belgium & Luxembourg
  • Bosnia & Herzegovina
  • Bulgaria
  • Canary Islands
  • Croatia
  • Cyprus
  • Czech Republic
  • Denmark
  • Estonia
  • Finland
  • France
  • Germany
  • Greece
  • Hungary
  • Iceland
  • Ireland
  • Italy
  • Kosovo
  • Latvia
  • Lithuania
  • Malta
  • Montenegro
  • Netherlands
  • North Macedonia
  • Norway
  • Poland
  • Portugal
  • Romania
  • Serbia
  • Slovakia
  • Slovenia
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Kingdom
  • Armenia
  • Azerbaijan
  • Belarus
  • Georgia
  • Kazakhstan
  • Kyrgyzstan
  • Moldova
  • Russia
  • Tajikistan
  • Turkmenistan
  • Ukraine
  • Uzbekistan
  • Australia
  • New Zealand
  • Cambodia
  • China
  • Hong Kong
  • India
  • Indonesia
  • Japan
  • Laos
  • Malaysia
  • Myanmar
  • Philippines
  • South Korea
  • Singapore
  • Sri Lanka
  • Taiwan
  • Thailand
  • Vietnam
  • Americas
  • Asia-Pacific
  • Europe
  • Africa & Middle East
  • CIS

Key categories

The key categories of the beverage alcohol market (wines, spirits, beer, cider and mixed drinks) are split into a total of 174 sub-categories, allowing you to evaluate the category exactly as you need to see it.

Still Wine

Light Aperitifs

  • Vermouth
  • Wine Aperitifs
  • Fruit-Based Aperitifs
  • Other Light Aperitifs

Sparkling Wine

  • Champagne
  • Other Sparkling

Other Wines

  • Grape/Must-Based
  • Non-Grape-Based
  • Other Base Wine

Fortified Wine

  • Sherry/Sherry-Style
  • Port/Port-Style
  • Madeira
  • Other Fortified

Whisky

  • Scotch
  • Blended
  • Malt
  • US Whiskey
  • Bourbon
  • Rye
  • Tennessee
  • Blended
  • Other US
  • Irish Whiskey
  • Blended
  • Malt
  • Japanese Whisky
  • Blended
  • Malt
  • Canadian Whisky
  • Other Whisky

Brandy

  • Cognac/Armagnac
  • Other Brandy

Gin and Genever

  • Gin
  • Genever
  • Juniper-Flavoured

Cane

  • Aguardiente
  • Cachaça
  • Other Cane Spirits

Rum

  • Dark Rum
  • Flavoured Rum
  • White Rum
  • Other Rum

Agave-Based Spirits

  • Mezcal
  • Tequila

Vodka

  • Traditional Vodka
  • Flavoured Vodka

National Spirits

  • Shochu/Soju
  • Baijiu
  • Aquavit
  • Korn/Schnapps
  • Other White Spirits

Other Spirits

  • Other Spirits
  • Ersatz Brandy
  • Ersatz Whisky

Flavoured Spirits

  • Liqueurs
  • Bitters/Spirit Aperitifs
  • Aniseed
  • Fruit Eaux-de-Vie

Mixed Drinks (RTDs)

  • Premix Cocktails
  • Long Drinks
  • FABs

Beer

Cider

To purchase or learn more, email: enquiries@theiwsr.com

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