IWSR is the global leader in beverage alcohol data and insights. For over 50 years, we have been trusted by the leaders of global beverage alcohol businesses as an integral part of their strategic planning and decision-making processes.

We uniquely combine proprietary longitudinal market data, consumer insights and AI-enhanced data science, with valuable on-the-ground human intelligence in 160 markets worldwide, to decipher what is really happening in the global beverage alcohol market. With access to our data, clients from across the drinks industry, including multinational spirits, beer, and wine businesses; packaging and ingredient manufacturers; distributors; and financial institutions, plan their strategies and future investment with a reliable, consistent and complete understanding of the global landscape. 

IWSR originally stood for ‘International Wine and Spirits Record’ when it was founded over 50 years ago. Over the years, the long name has not reflected our depth and breadth of capabilities as well, so we now only use the acronym name, IWSR.

We have evolved our services since then. While “wine and spirits” are still at the core of what we are doing, we have expanded our portfolio to include beer, RTDs and no and low-alcohol. We technically have a “record” of data and insights but have evolved our offering into a SaaS platform comprising of products like Global Database, Global Forecasting Suite, Bevtrac, On-Trade Value and US Navigator, combined with bespoke Consulting services.

We are the only global drinks specialist to combine market and consumer data with a network of on-the-ground experts, to provide a crucial overlay of human intelligence. An independent survey of 70 insight leaders in 30 beverage alcohol companies scored IWSR higher against our competitors on: accuracy of data, granularity, geographic breadth, provider expertise, ease-of-use, and availability of support.

IWSR maps market, consumer and macro-economic data against on-the-ground insights from our market experts. We are the only data company to visit and speak with key industry players around the world. This unique methodology gives us a clearer picture of actual consumption and a better understanding of market dynamics.

Our consumer data comes from the most comprehensive surveys of beverage alcohol drinkers conducted globally. In a typical year we will conduct over 250,000 interviews to help us understand consumer usage of, and attitudes towards, beverage alcohol.