IWSR Speakeasy: Forecasting – Beverage alcohol outlook

IWSR’s video series, IWSR Speakeasy, features experts from across global beverage alcohol discussing key trends and shifts in the market.

In this month’s conversation Richard Halstead, COO Consumer Insights talks to IWSR’s Senior Econometrician, Martin Belchev, about the development of IWSR’s Global Forecast Suite and what these new capabilities tell us about the future development of the global beverage alcohol market.

Chapters

1:47      What is an econometrician?

2:30     What are top-line findings?

4:15      What are the drivers and variables behind the forecast model?

5:25      How do account for uncertainty?

7:00     Momentum shift over the next ten years

11:00    What is the ten-year outlook for India? What are the drivers?

13:30    What is the outlook for other developing markets?

18:55    No-alcohol beer to overtake ale in 2025

20:50    Allowing for uncertainty: best case, worst case

23:15    Introducing scenario planning capabilities

Read more about our Global Forecast Suite