IWSR’s video series, IWSR Speakeasy, features experts from across global beverage alcohol discussing key trends and shifts in the market.

This month’s conversation focuses on the rise of no- and low-alcohol beverages and consumer attitudes towards this segment, with Richard Halstead, COO Consumer Insights, and Susie Goldspink, Head of No/Low Insights.

 

Chapters

01:09 Impact of abstention events

03:18 Are consumers drinking less?

06:32 How do we define no and low-alcohol beverages?

08:15 No/low-alcohol beverage performance in ten key markets

09:02 Drivers of growth

12:48 Who is drinking no/low beverages?

13:48 What are the barriers for no/low beverages?

14:45 Why is no-alcohol outpacing low-alcohol?

16:22 Which markets offer the best opportunities for no- and low-alcohol products?

18:52 Consumer trends by generation and moderation strategies

21:29 Expectations for the no- and low-alcohol market over the next few years

 

 

 

The above analysis reflects IWSR data from the 2024 data release. For more in-depth data and current analysis, please get in touch.

CATEGORY: All  |  TREND: Moderation  |  

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