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Analysis

RTD volume share expected to double in next five years in top markets

Ready-to-Drink products will command 8% of Total Beverage Alcohol by 2025

Analysis

How has Covid-19 altered consumer attitudes in the US?

As the weight of the pandemic starts to lift, drinks brands will need to strategise according to evolving consumer behaviours

Analysis

Will wine take off in India?

IWSR analyses the outlook and drivers of the wine category in India

Analysis

Brewers turn to product diversification to secure long-term growth in the US

IWSR analyses the outlook of the beer industry in the US

Analysis

Hard Seltzers Are Evolving, Not Dying

IWSR analyses the evolution and future of the hard seltzer category in the US

Analysis

Alcohol ecommerce maturity in Asia Pacific

IWSR analyses the differences in alcohol ecommerce maturity and consumer behaviour across the APAC region

Analysis

Is beverage alcohol an attractive investment for private equity?

Private equity involvement in beverage alcohol has been limited. Will this change going forward?

Analysis

Vodka’s premiumisation challenges and convergence with hard seltzers

Premium-plus vodka brand owners in the US need to bring fresh innovations to the market in order to reconnect with consumers

Analysis

Fewer new wine drinkers enter the wine market in the US and China

There is a recruitment shortfall amongst wine drinkers in the US and China. How can wine businesses engage LDA Gen Z wine drinkers?

Analysis

Growth opportunities for the global beer industry

The global beer industry needs to sharpen its focus on no/low products, at-home consumption and product diversification to drive post-pandemic recovery

Analysis

Tequila volume overtakes bourbon and rum in the US – why?

Agave-based spirits are now the third largest spirits category in the US

Analysis

Investments in tourism infrastructure will help beverage alcohol recovery in the Caribbean islands

One of the few bright spots in the region has been the performance of hard seltzers, particularly in the US Virgin Islands and British Virgin Islands.

Analysis

Consumer curiosity underpins ecommerce evolution

Specialist drinks ecommerce platforms have seen a notable shift in the reach and scope of their businesses. IWSR speaks with UK-based drinks ecommerce platform, Master of Malt, about how online shopping is evolving

Analysis

Are hard kombuchas the next better-for-you hard seltzer?

While still a small category relative to hard seltzers, hard kombuchas tend to be positioned at a premium price-point, enhancing value for brand owners

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