Once predominantly focused on the younger market and value offerings, the ‘ready-to-drink’ (or ‘RTD’) category has undergone a resurgence, with lifestyle-led launches, diverse new product development, and carefully styled packaging. And it’s booming as a result.
With US whiskey now burdened by punitive tariffs in key markets, the time is right for a pioneering Canadian whisky brand to push into new markets.
With the consumption of alcohol being compared to smoking by many health bodies, there’s a danger legislators will tighten regulations across the board, driving consumers to alternative, illegitimate sources.
It is well understood that the global drinks market is undergoing premiumisation; however, it is the premiumisation of wine specifically that is grabbing attention
IWSR forecasts show global consumption of Scotch whisky reaching 103.1m 9-litre cases in 2023, up from 95.3m in 2018 - what is driving this sudden spike in popularity?
Offering sophistication and driven by the trend toward health and wellbeing, botanicals have moved beyond gin to an increasing number of categories, offering consumers a diverse array of 'natural' flavors.
Boosting on-trade visibility of alcohol-free beer proves a winning strategy
Craft beer volumes continue to grow at the total category level (+2.1% FY18), though increases have slowed in recent years (+8.5% FY17, +6.8% FY16, +9.1% FY15) according to the latest figures from IWSR.
As the general public becomes increasingly aware of single-use plastics and their environmental impact, drinks producers are eager to be seen to be doing their part.
Tariffs impact American whiskey; developing markets offer growth opportunities; Brexit looms
The appetite for premiumisation remains strong, but the bubble may be bursting on UK gin; a word of caution for tequila
Brewers in the US are increasingly taking inspiration from their neighbours south of the border, creating Mexican-style lagers as well as drawing on the country’s traditional flavours and ingredients to make new beers.
Recent developments in Italy drive renewed interest in Prosecco's future
IWSR interviews Diageo’s Global Head of Innovation, Michael Ward
Associated with light, summer refreshment, watermelon is a trending flavour for summer launches.
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