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Analysis

Premiumisation surged during Covid; will it continue?

IWSR analyses the drivers for premiumisation in recent years and how the current economic climate may impact the trend

News

Is tequila's future under threat?

IWSR analyses how growing demand for tequila is shaping the category's outlook

News

Economic tensions are high. What does this mean for premium beverage alcohol in the US?

New IWSR analysis shows that despite inflation rising around the world, there could be reasons for optimism among premium alcohol brand owners

Analysis

Growth drivers for the global beer industry in 2022 and beyond

IWSR analyses the drivers and outlook of the global beer category

Analysis

Sources of innovation in dynamic no-alcohol markets

Germany dominates no-alcohol volumes, but the greatest innovation in the no-alcohol space is to be found in smaller dynamic markets

Analysis

Cocktail culture is driving the evolution of the spirit-based RTD segment in the US

As the RTD category in the US becomes more established, growth rates are moderating, and brand owners are increasingly focusing on premiumisation opportunities

Analysis

What’s next for tequila?

IWSR analyses the growth drivers for the global tequila category

Analysis

A focus on value over volume will drive growth across beverage alcohol

IWSR data shows that pricing strategies by category, demographic and market will be more critical than ever for 1–5-year business growth plans.

Analysis

Can soju ride the Korean cultural wave to find success in global markets?

IWSR expects soju volumes to grow in a number of APAC markets over the next five years, as brand owners tap into K-pop and focus on flavour innovation

Analysis

The rise of pink tequila

Tequila is the latest category to join the pink liquid drinks trend, as producers explore different methods for giving their spirit a touch of colour, and sometimes additional flavour

Analysis

Cider picks up pace with innovation cues from RTDs

Although the cider market faces two main challenges in the years ahead, its outlook is relatively buoyant

Analysis

Sources of RTD innovation

New RTD products are increasingly driven by sustainability, flavour and premiumisation trends

Analysis

Gin growth to come from non-traditional markets

As the gin boom cools in established markets such as the UK and Spain, growth opportunities emerge in a number of non-traditional markets, including Brazil and India.

Analysis

A new role for Global Travel Retail amidst rebound challenges

Global Travel Retail aligns more closely with domestic activities

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