IWSR analyses the drivers for premiumisation in recent years and how the current economic climate may impact the trend
New IWSR analysis shows that despite inflation rising around the world, there could be reasons for optimism among premium alcohol brand owners
As the RTD category in the US becomes more established, growth rates are moderating, and brand owners are increasingly focusing on premiumisation opportunities
IWSR data shows that pricing strategies by category, demographic and market will be more critical than ever for 1–5-year business growth plans.
IWSR expects soju volumes to grow in a number of APAC markets over the next five years, as brand owners tap into K-pop and focus on flavour innovation
- Irish Whiskey
- Mixed Drinks
- US Whiskey