Ready-to-Drink products will command 8% of Total Beverage Alcohol by 2025
Premium-plus vodka brand owners in the US need to bring fresh innovations to the market in order to reconnect with consumers
There is a recruitment shortfall amongst wine drinkers in the US and China. How can wine businesses engage LDA Gen Z wine drinkers?
One of the few bright spots in the region has been the performance of hard seltzers, particularly in the US Virgin Islands and British Virgin Islands.
While still a small category relative to hard seltzers, hard kombuchas tend to be positioned at a premium price-point, enhancing value for brand owners
IWSR predicts material opportunities for increased premiumisation of beverage alcohol consumption in key markets & categories post-Covid-19
Significant premiumisation opportunities exist, but need to be adapted to market nuance
- Irish Whiskey
- Mixed Drinks
- US Whiskey