Argentina’s beverage alcohol industry uses social media to help drive demand during lockdown
Alcohol demand in Argentina remains strong amidst increased social media usage and off-premise ecommerce offerings
Analysis
Analysis
Familiar brands and large-size formats drive US consumers’ alcohol purchasing decisions
Despite recent government directives to stay at home, US beverage alcohol sales are buoyant as a result of shifts to ecommerce delivery and click-and-collect options
Analysis
Social drinking at a time of social distancing
As people move their drinking and social habits to the online world, social media content & engagement that offers a sense of discovery, community and social giving will do well in today’s climate.
Analysis
How the US Beverage Alcohol Industry is Responding to the COVID-19 Crisis
The US alcohol industry accounts for 2.5 million jobs nationally across manufacturers, distributors and retailers. Industry stakeholders are stepping up to support their communities and to urge Congress to offer relief
Analysis
For a resilient ecommerce strategy: think market, not channel
As we see more innovation, investment and consumers moving into the online space, brand owners need to view ecommerce as a market in its own right.
Analysis
Hard kombucha taps into the wellness wave
As the wellness trend shapes consumer purchasing decisions, IWSR analysts expect hard kombucha's popularity to increase, primarily driven by a consumer preference for mindful drinking and healthier lifestyles.
Analysis
Micro trend: Modern tiki - the reinvention of a retro cocktail experience with opportunities for premium rum
The often kitsch and over-the-top cocktail trend has waxed and waned in popularity over the years, but is starting to come back, only this time, in a more grown-up, sophisticated form.
Analysis
Can emerging markets use gin’s UK success as a blueprint for growing the category locally?
IWSR analyses the potential for South Africa and Brazil to replicate gin's UK success
News
The IWSR Announces Plans to Launch a Risk Assessment Model for the Coronavirus
The IWSR Coronavirus Risk Assessment Model will give industry leaders the clarity needed to confidently respond to a serious event with global implications
Analysis
Irish Whiskey Volumes Surge Nearly 9% in the US
The category's popularity extends beyond St. Patrick’s Day as new brands continue to come to market
Analysis
When does eco-packaging fail the environment?
As ethical consumption continues to rise, the IWSR analyses eco-packaging innovation and the role it plays in the larger conversation around environmental sustainability
News
Can hard seltzers dominate outside the US?
The meteoric rise of hard seltzers, or hard sparkling water, in the US has been enabled by a confluence of trends. The IWSR analyses whether the drink's popularity could be mirrored in markets outside the US too
Analysis
Micro trend: indigenous ingredients
Indigenous ingredients native to a particular location offer brands a distinctive and unique selling point. These can vary from fruits and vegetables to herbs and spices, and they’re on the rise.
Analysis
Baijiu: the largest spirits category the US has never heard of
Can baijiu be successful in the US? IWSR analyses the spirit’s potential
Analysis
Japan and Australia are the markets to watch for sparkling wine
Italy, Germany and the US lead the global sparkling wine category, as Japan and Australia emerge as key markets to watch
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- US Whiskey
- Vodka
- Whisky
- Wine
