RTD volume share expected to double in next five years in top markets
Ready-to-Drink products will command 8% of Total Beverage Alcohol by 2025
Analysis
Analysis
How has Covid-19 altered consumer attitudes in the US?
As the weight of the pandemic starts to lift, drinks brands will need to strategise according to evolving consumer behaviours
Analysis
Will wine take off in India?
IWSR analyses the outlook and drivers of the wine category in India
Analysis
Brewers turn to product diversification to secure long-term growth in the US
IWSR analyses the outlook of the beer industry in the US
Analysis
Hard Seltzers Are Evolving, Not Dying
IWSR analyses the evolution and future of the hard seltzer category in the US
Analysis
Alcohol ecommerce maturity in Asia Pacific
IWSR analyses the differences in alcohol ecommerce maturity and consumer behaviour across the APAC region
Analysis
Is beverage alcohol an attractive investment for private equity?
Private equity involvement in beverage alcohol has been limited. Will this change going forward?
Analysis
Vodka’s premiumisation challenges and convergence with hard seltzers
Premium-plus vodka brand owners in the US need to bring fresh innovations to the market in order to reconnect with consumers
Analysis
Fewer new wine drinkers enter the wine market in the US and China
There is a recruitment shortfall amongst wine drinkers in the US and China. How can wine businesses engage LDA Gen Z wine drinkers?
Analysis
Growth opportunities for the global beer industry
The global beer industry needs to sharpen its focus on no/low products, at-home consumption and product diversification to drive post-pandemic recovery
Analysis
Tequila volume overtakes bourbon and rum in the US – why?
Agave-based spirits are now the third largest spirits category in the US
Analysis
Investments in tourism infrastructure will help beverage alcohol recovery in the Caribbean islands
One of the few bright spots in the region has been the performance of hard seltzers, particularly in the US Virgin Islands and British Virgin Islands.
Analysis
Consumer curiosity underpins ecommerce evolution
Specialist drinks ecommerce platforms have seen a notable shift in the reach and scope of their businesses. IWSR speaks with UK-based drinks ecommerce platform, Master of Malt, about how online shopping is evolving
Analysis
Are hard kombuchas the next better-for-you hard seltzer?
While still a small category relative to hard seltzers, hard kombuchas tend to be positioned at a premium price-point, enhancing value for brand owners
Analysis
IWSR predicts material opportunities for increased premiumisation of beverage alcohol consumption in key markets & categories post-Covid-19
Significant premiumisation opportunities exist, but need to be adapted to market nuance
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
