Innovators in no/low-alcohol aim to build on the category’s success in the US
With consumer interest and acceptance growing, and companies innovating to push the category forward, the future looks bright for no/low alcohol drinks in the US
Analysis
Analysis
Are consumers willing to pay more for faster delivery?
IWSR findings show that delivery speed is now a key battleground for online alcohol sales
Analysis
Ecommerce channel evolves into two overlapping worlds
Significant variations have developed both across and within markets in how different consumer groups shop online and what their priorities are
Analysis
Radius trend: Premium vodka spritz RTDs
To capitalise on the growth of RTDs, some of the largest vodka brands have chosen the spritz serve for their RTD debuts
Analysis
Flavour innovation trends for spirit-based RTDs in the US
Spirit-based RTDs are increasingly entering the US market, driven by consumer preference for the alcohol base and flavour options
Analysis
Fewer younger LDA drinkers are entering the wine category - does it matter?
As wine faces increasing competition, brand owners need to engage an evolving audience
Analysis
Chinese consumers drive over 30% of the global international status spirits market value
When international travel resumes, brand strategies targeting the Chinese consumer will be increasingly vital
Analysis
Opportunities for no/low drinks beyond the traditional alcohol occasion
Key take-aways from IWSR's LinkedIn Live Briefing on the outlook of the no/low-alcohol market
Analysis
Key stats: Russia’s alcohol market
As vodka comes under the spotlight amidst Russia’s invasion of Ukraine, IWSR takes a deeper look at the Russian alcohol market
Analysis
The key drivers shaping no/low-alcohol go-to-market strategies
Many brand owners are taking a two-pronged approach to investing in the no/low-alcohol space
Analysis
The emergence of alcohol-branded NFTs
If leveraged effectively, NFTs could introduce brands to new ways of selling, as well as new ways of engaging with consumers
Analysis
Tequila and vodka are the most popular bases for spirit-based RTDs in the US
Spirit-based RTDs drive premiumisation cues
Analysis
Premiumisation and the rise of RTDs drive shifts in category share
IWSR's analysis of global beverage alcohol category share 2010-21 presents a detailed picture with subtle regional variations
Analysis
The growth of CBD and alcohol-adjacent drinks
New technology and the fast-growing no-alcohol segment are fuelling the rise of alcohol adjacencies in the US
Analysis
No- and Low-Alcohol in Key Global Markets Reaches Almost US$10 Billion in Value
No/low alcohol continues to outperform full-alcohol and increase share of the total beverage alcohol market
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
