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Analysis

Beverage Alcohol in Africa: A heady mix of complexity and opportunity in 2024

IWSR analyses growth drivers for Africa's alcoholic drinks market

Analysis

Is Cognac losing out to tequila in the US?

IWSR analyses the dynamics behind Cognac's recent declines in the US

Analysis

Is the US premium tequila boom over?

IWSR data shows that tequila's expansion at the top end is slowing, as declines at the bottom end have turned around into growth

Analysis

Has premiumisation stalled?

IWSR analyses the evolution of the premiumisation trend for total beverage alcohol in 2023

Analysis

Why are agave and whisky winning the US premiumisation race

IWSR analyses the drivers and outlook for high-end agave-spirits and whisky in the US

Analysis

How do you tackle the Indian beverage alcohol market?

IWSR assesses the opportunities and nuances of India's market landscape

Analysis

Growth drivers for the US ready-to-drink (RTD) market shift as malt-based hard seltzers reach saturation

IWSR data shows that a maturing RTD category in the US will see volume growth moderate while value rises rapidly to reach US$21.1bn by 2027

Analysis

Does tequila’s growth mirror that of the gin boom?

IWSR analysis outlines five major differences in the growth drivers for tequila versus gin – which should equip tequila to grow faster, and for longer, in the years ahead

Analysis

RTD category will hit US$40bn by 2027, driven by growth in cocktails/long drinks and premium products

IWSR analysis shows that the growth drivers for the ready-to-drink alcohol category are shifting as the market matures and consumers broaden their repertoire

Analysis

How is Gen Z approaching beverage alcohol?

IWSR data shows that a significant proportion of LDA Gen Z consumers are now avoiding alcohol altogether, although there are wide variations between countries

Analysis

Home consumption vs the on-trade: have pandemic behaviours become entrenched?

IWSR analyses the regional trends in consumer attitudes towards the on-premise

Analysis

Purchasing channels evolve for high-end spirits post-Covid

IWSR analysis shows that Covid-19 lockdowns changed the way consumers purchased luxury spirits, and that these channel shifts may continue post-Covid as well

Analysis

How big is the slowdown in the US beverage alcohol market, and how long will it last?

Following a post-pandemic correction, IWSR expects future beverage alcohol growth in the US to be more subdued

Analysis

Is sotol the next mezcal?

IWSR analyses the growth opportunities for agave-adjacent spirit, sotol

Analysis

What is the new normal for China’s beverage alcohol market?

IWSR assesses the outlook for China's beverage alcohol market after Covid-19 restrictions were eased in early 2023

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