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Analysis

Hard Seltzers: The dramatic rise and global opportunity of hard sparkling water

Within six years hard sparkling water, also known as hard seltzers, have grown to account for nearly half (43%) of all US mixed drinks - what impact is this trend having on the wider drinks market both in the US and globally?

Interview

A new vision for Vinexpo

Vinexpo's current CEO Rodolphe Lameyse talks to the IWSR about his vision for Vinexpo Paris and beyond

Analysis

Changing millennial preferences drive packaging innovation and on-site experiences at US wineries

Growth in still wine has been slowing down over the past few years, prompting US wineries to drive packaging and brand innovation, as well as on-premise experiences, to increase their appeal to younger consumers.

Commentary

New occasions and female empowerment drive change in the South African drinks market

Women in South Africa present drinks brands with an opportunity to invest in new markets in the region and expand category offerings.

Analysis

Amazon launches Tovess gin: drinks brands need to prepare for disruption

Amazon's launch of its own-label spirits brand and its debut gin is of no surprise to IWSR analysts. The scale of Amazon’s ambitions, however, is worth closer examination.

Analysis

Carbonated Cocktails Drive Innovation in Classic Mixed Drinks and RTD's

With the RTD category booming, carbonation is adding zing and nuance to cocktails both on-premise and within the RTD space.

News

Trend: Floral Flavourings

Floral flavours are cropping up in everything from new RTDs to craft beers, and are increasingly included in the botanical mixes of emerging gins as headline ingredients.

News

Trend: Hard Tea & Coffee

The global ready-to-drink coffee and tea categories are expanding, and within that, brands are launching alcoholic takes on cold brew, lattes, green tea and more

Commentary

The New Tariff Age

In a reactionary political climate, alcohol producers are having to acquaint themselves with a global trading environment where tariffs are the norm and can be implemented indiscriminately and at short notice.

Analysis

Spirits Forecasted to Lead ‘Share of Servings’ by 2030 in the US

IWSR forecasts show that spirits are on trend to take over beer in percentage share of pure alcohol servings

Interview

OIV Director General Meets 21st Century Challenges

IWSR interviews OIV's current director general, Pau Roca, to get his insights into the current challenges facing the wine industry

Analysis

How the credit crunch has influenced European drinking habits

IWSR figures show that alcohol consumption in Europe has yet to recover more than ten years on from the 2008 financial crisis, with wine and spirits being hit the hardest.

Analysis

Radius Trend: Altitude-Adapted Drinks

How drinks manufacturers are enhancing the travel experience by experimenting with product innovation for air travel

Analysis

How is the RTD Market Evolving?

Once predominantly focused on the younger market and value offerings, the ‘ready-to-drink’ (or ‘RTD’) category has undergone a resurgence, with lifestyle-led launches, diverse new product development, and carefully styled packaging. And it’s booming as a result.

Commentary

Are Tariffs an Opportunity for Canadian Whisky?

With US whiskey now burdened by punitive tariffs in key markets, the time is right for a pioneering Canadian whisky brand to push into new markets.

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