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Analysis

Is peanut butter whisky the next flavour craze in the US?

With the cinnamon whisky space nearing saturation, a disruptor is taking the category by storm – peanut butter-flavoured whisky.

Analysis

How will an increasingly insular world impact the beverage alcohol industry?

Protectionist trade policies and a new climate of insularity are poised to hamper beverage alcohol brand owners as they start to bounce back from the impact of the Covid-19 pandemic

Interview

Pernod Ricard North America chief on authenticity and social responsibility

How can businesses ensure authenticity in their responses to political and social causes? IWSR speaks with Ann Mukherjee, chairman and CEO of Pernod Ricard North America

Analysis

How is alcohol legislation changing in the wake of the ecommerce boom?

As ecommerce develops into a critical channel for alcohol sales, IWSR looks at what legislative repercussions there might be in markets such as the EU, US and India

Analysis

Will brand owners divert resources from the on-premise?

The one-, three- and five-year plans that brand owners put together in the autumn of 2019 will now seem mostly irrelevant in our new world. How are brand owners reassessing their channel distribution?

Analysis

#BlackLivesMatter - Alcohol industry joins the cause

American consumers prompt brands to advocate for social transformation

Analysis

The on-premise takes a light-hearted approach to social distancing

Operators are developing creative solutions to enforce social distancing and to help make up for the lack of atmosphere in venues that are emptier due to capacity limits

Analysis

Why will beer prove resilient in the aftermath of Covid-19?

IWSR examines the factors contributing to beer's recovery, and why beer may rebound better than wine and spirits post Covid-19

Analysis

Cognac in China: reasons for optimism

Things were looking bleak for Cognac in its most important value market at the start of 2020. But as the on-trade opens in China, are there reasons to be optimistic about Cognac's future?

Analysis

Easing out of lockdown: the consumer at the forefront

As governments ease lockdown restrictions for the on-premise, IWSR examines the role of the consumer across different markets

Interview

The road to recovery: a category outlook

As stakeholders across the global beverage alcohol industry refine and re-assess their business plans, Mark Meek, IWSR CEO, talks to Yahoo! Finance about the road to recovery

Analysis

Covid-19 presents opportunities for the US still wine market

The pandemic has provided a chance for the US wine industry to connect with a demographic that has been previously lacking in wine participation

Analysis

Will hard seltzers resonate with the UK market?

Volume consumption of hard seltzers in the US increased by 200% in 2019. As hard seltzers increasingly enter the UK market, IWSR assesses how brands may need to adapt their product offerings for the UK consumer

Analysis

Easing out of restrictions: putting theory to the test

What considerations should brand owners take as restrictions begin to relax across global markets?

Analysis

The spirits that will benefit the most as China reopens its night trade

Although consumer confidence is yet to fully return, the gradual ease back to “normality” brings with it the promise of an uplift for key spirits categories

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