Brands adapt social media strategies to maintain relevancy amidst COVID-19
Community and honesty are currently more important than lifestyle and image on social media
Analysis
Analysis
Familiar brands and large-size formats drive US consumers’ alcohol purchasing decisions
Despite recent government directives to stay at home, US beverage alcohol sales are buoyant as a result of shifts to ecommerce delivery and click-and-collect options
Analysis
Social drinking at a time of social distancing
As people move their drinking and social habits to the online world, social media content & engagement that offers a sense of discovery, community and social giving will do well in today’s climate.
Analysis
How the US Beverage Alcohol Industry is Responding to the COVID-19 Crisis
The US alcohol industry accounts for 2.5 million jobs nationally across manufacturers, distributors and retailers. Industry stakeholders are stepping up to support their communities and to urge Congress to offer relief
Analysis
For a resilient ecommerce strategy: think market, not channel
As we see more innovation, investment and consumers moving into the online space, brand owners need to view ecommerce as a market in its own right.
Analysis
Hard kombucha taps into the wellness wave
As the wellness trend shapes consumer purchasing decisions, IWSR analysts expect hard kombucha's popularity to increase, primarily driven by a consumer preference for mindful drinking and healthier lifestyles.
Analysis
Micro trend: Modern tiki - the reinvention of a retro cocktail experience with opportunities for premium rum
The often kitsch and over-the-top cocktail trend has waxed and waned in popularity over the years, but is starting to come back, only this time, in a more grown-up, sophisticated form.
Analysis
Irish Whiskey Volumes Surge Nearly 9% in the US
The category's popularity extends beyond St. Patrick’s Day as new brands continue to come to market
Analysis
When does eco-packaging fail the environment?
As ethical consumption continues to rise, the IWSR analyses eco-packaging innovation and the role it plays in the larger conversation around environmental sustainability
Analysis
Japan and Australia are the markets to watch for sparkling wine
Italy, Germany and the US lead the global sparkling wine category, as Japan and Australia emerge as key markets to watch
Analysis
Diageo’s cautious outlook for 2020 reflects the geopolitical issues impacting the industry at large
The core issue affecting beverage alcohol suppliers recently has not so much been a difficult trading environment per se, but the sheer uncertainty geopolitical issues have created
Preview
Sparkling Wine Grows Nearly 4% in the US in 2019
This Valentine’s Day, American consumers expected to profess their continued love for Champagne, Prosecco, and Cava
Analysis
IWSR's top 5 global beverage trends for 2020
IWSR looks at the global trends likely to shape the spirits, beer and wine categories around the world
Analysis
Growth opportunities for the low- and no-alcohol category
Outside of events like Sober for October and Dry January, is there potential for the low- and no-alcohol category to become mainstream?
Analysis
Does Fever-Tree’s profit warning signal the death of gin?
As Fever-Tree saw its shares plummet in Jan 2020, IWSR explores the future of gin and the challenges and opportunities facing Fever-Tree as it expands outside of the UK.
Category
Market
- Beer
- Brandy
- Cider
- Gin
- Irish Whiskey
- Low-/No-Alcohol
- Mixed Drinks
- RTDs
- Rum
- Scotch
- Spirits
- Tequila
- US Whiskey
- Vodka
- Whisky
- Wine
